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Organizational Behavoiur Dec 2009 1.1

Organizational Behavoiur Dec 2009 1.1

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Published by SamiyaIllias
Organizational Behaviour analyzed using Rokeach Value Survey (RVS)
Organizational Behaviour analyzed using Rokeach Value Survey (RVS)

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Published by: SamiyaIllias on Feb 23, 2010
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02/05/2011

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2009-A
Rokeach ValueQuestionnaireSurvey & Analysis
 
Submitted by:Samiya Illias 91007Submitted to:Mr Zarrar Zubair
Organizational Behaviour
 
Organizational BehaviourRokeach Value Questionnaire_ Survey & Analysis
Submitted by: Samiya Illias Page 2
 
Contents
Introduction ............................................................................................................................................ 3Profile ...................................................................................................................................................... 4Statistical Analysis ................................................................................................................................... 5Basic Values: ........................................................................................................................................ 5Intrapersonal: .................................................................................................................................. 6Interpersonal:.................................................................................................................................. 7Relative importance of each basic value ........................................................................................ 8Instrumental Values: ......................................................................................................................... 17Morale: .......................................................................................................................................... 18Competence: ................................................................................................................................. 19Relative importance of each instrumental value .......................................................................... 20Differences across Generations ............................................................................................................ 29Person-wise Analysis ............................................................................................................................. 33Conclusion ............................................................................................................................................. 35Exhibits .................................................................................................................................................. 37A. Sample form .............................................................................................................................. 37B. Sample scoring key.................................................................................................................... 37C. Filled-out forms (31) ................................................................................................................. 37D. Tabulated data for analysis (4) .................................................................................................. 37
 
Organizational BehaviourRokeach Value Questionnaire_ Survey & Analysis
Submitted by: Samiya Illias Page 3
 
Introduction
Anthropologists have traditionally observed the behaviour of members of a specific societyand inferred from such behaviour the dominant or underlying values of the society. Inrecent years, however, there has been a gradual shift to measuring values directly by meansof survey questionnaire research. Researchers use data collection instruments called valueinstruments to ask people how they feel about such basic personal and social concepts asfreedom, comfort, national security, and peace
1
.A popular value instrument that has been employed in consumer behaviour studies in theRokeach Value Survey (RVS). This self-administered value inventory is divided into two parts,with each part measuring different but complementary types of personal values. The firstpart consists of eighteen terminal value items, which are designed to measure the relativeimportance of end- states of existence (i.e. personal goals). The second part consists of eighteen instrumental value items, which measure basic approaches the individual mighttake to reach end-state values. Thus, the firs half of the measurement instrument deals withends, while the second half considers means
2
.As the population of Karachi is huge, the survey was conducted through Random Samplingmethod. The target population covers people from working in various organizations, fromdifferent age groups to cover a broad spectrum of personal values.Approximately 40 forms were filled-out of which only 31 were uniquely ranked, and couldby analyzed.Details of the sample statistics, compilation and analysis of data, graphs and deduction areincluded in this report.Also appended areSample survey form exhibitSample scoring keyFilled-out survey formsTabulation of data extracted from forms
1
http://home.ubalt.edu/ntsbarsh/stat-data/Surveys.htm#rsi
2
http://home.ubalt.edu/ntsbarsh/stat-data/Surveys.htm#rsi

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