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Published by iceledem
The icele guide to webcasting.
The icele guide to webcasting.

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Published by: iceledem on Feb 23, 2010
Copyright:Attribution Non-commercial


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Civic ParticipationWebcasting Guidebook
First Edition
Published by the International Centre of Excelence for LocaleDemocracy, Uniteed Kingdom © 2007www.icele.org 
 About this guidebook 
This guide has been complied from a number of sources includingindustry experts on webcasting with a particular focus on civicparticipation. Many of the examples are based on the experiences of a government backed pilot into webcasting in the public sector.The International Centre of Excellence for Local eDemocracy (ICELE)has a number of resources for Local Authorities around good practicein eDemocracy and is a continuation of the UK government fundedLocal eDemocracy National Project.This guide provides advice for civic leaders and councils regardingbest practice in relation to the subject matter.ICELE would like to thank a number of people for their contributions tothis guide:-Catherine Howe: Public-iRSe consultingNorth East ConnectsIan Franklyn: Multimedia StrategiesLorraine Trenchard: London Borough of LewishamFraser Henderson, Lichfield District Councill
deo is just one of the technologies whose use is massively on theincrease on many websites as a result of the rapid increases inbroadband take-up. Local authorities who are using video are findingthat it matches many people’s preferences in terms of the format of information and creates new and engaging ways of communicatingwith the public.Webcasting is broadcasting video over the Internet. In a local authoritycontext, it usually means broadcasting council meetings, althoughincreasingly councils are using it to provide coverage of civic eventsand to convey public service messages. Viewers can watch meetingsonline, like a television broadcast, through their computer, either liveor on demand at another more convenient time.Webcasts can be edited and can have additional information andfunctionality added, for example a meeting can be indexed by agendaitem so that the viewer can choose to only watch sections that they’reinterested in. Useful information can be displayed alongside thebroadcast window, such as relevant reports or presentations, or linksto information on the people speaking. Live meetings can be run sothat online viewers can type in real-time comments which are sent tothe Council.Webcasting is the most effective way of distributing video to websiteusers. In simple terms it is the broadcast of audio and video over theinternet. Unlike a web-cam it provides a moving image withsynchronised audio and video. Webcasts can be produced in such away as to enable viewers with older, dial-up internet connections toview them – however picture quality is largely dependent on the speedof the recipients’ internet connection so viewers with a better connection will see better results.As a well established technology webcasting software and hardware isnow accessible and useable for most people and does not requirespecialist technicians to capture the webcast content. There are,however, many different ways in which you may want to go aboutwebcasting. Like most eDemocracy projects there are as many non-technical as technical project considerations to think about.Past local authority experiences provide some guidance as to the bestways of using this technology as an effective communication tool.This guide shares that good practice.

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