Let’s taLk
Social Media for Small Business
Written by John Jantsch of
Duct Tape Marketing
Sponsored by
Version Two
A not from th sponsor...
When used properly, social media can be a great tool to help your business reach untapped,potential customers and stay connected to current ones. But there are a few things you’ll needto know to help you get the most out of social media as well as your online presence in itsentirety. Microsoft Ofce Live Small Business sponsored the creation of this eBook in an effortto help break social media down into easy-to-understand pieces, so you can make sense of and make use of this powerful resource in a way that grows your business. Let’s talk.
Contnts
Feed the Social Media “Beast”.....................................................................................................................4Blogging: The front door to social media..............................................................................................12Social search......................................................................................................................................................18Social networks................................................................................................................................................20Facebook...............................................................................................................................................20LinkedIn ..................................................................................................................................................28
Twitter.....................................................................................................................................................32
Managing the Social Media Beast............................................................................................................39In the end...........................................................................................................................................................41About the Author............................................................................................................................................42
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Written by John Jantsch of Duct Tape Marketing
http://www.ducttapemarketing.com/john-jantsch.htm
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