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• Width refers to the number of different product lines the company carries.
• Length refers to the total number of items that the company carries.
• Depth refers to the number of versions offered of each product in the line.
• Consistency refers to how closely relate the products lines are in end use.
Nokia
Product Mix
Explanation:
1 Nokia offer different product but primary one is their mobile set and secondary one is there mobile
accessories as hand free, chargers, casings, soft wares etc.
2 Nokia offer different model mobile to its customer it shows it length. The more product nokia offers to its
costumer it product line will increase as 1+1=2 similarly nokia model are added in its product line on regular
interval.
3 Nokia not only provide mobile but also provide different version/ flavours to its costumer as express music
is for those who like to listen songs on regular interval.
4 Nokia's few product resemble with one other so that costumer may not find difficult to use their hand set. As shown in 4th
box all the hand set resemble with one other in their work although their physical shape has been changed by
the firm.