KASLWESTON COUNTY EXTENSION REPORTBILL TAYLOR3/2/10
USING “VISIONING” TO DEVELOP STRATEGIC GOALSOften goals developed during a strategic planning session tend to be toonarrow and focus on day-to-day operations. Day-to-day operational plans arefine for the final stage of planning, but the process needs to start at thestrategic level, that dealing with the broad vision of the organization. Thekey to getting participants to start at this broad level is to use a visioningprocess, according to Michael Wilkinson, Managing Director of LeadershipStrategies.Goals are broad, long-term aims that define accomplishments of the mission.Objectives are specific, quantifiable, realistic targets that measure theaccomplishment of a goal over a specified period. To help participants determine their goals, utilize a visualization exercise. The exercise should guide the participants through a scenario ten or moreyears into the future. The scenario should paint a picture in which theorganization is achieving tremendous success. The key is help theparticipants visualize the various areas of success (e.g., customers, products,image, etc.) without the facilitator specifically citing what the success was.