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marketing Plan KFC

marketing Plan KFC

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Published by alisheikh12

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Published by: alisheikh12 on Feb 24, 2010
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10/24/2012

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 Principle of Marketing 
Introduction
Kentucky Fried Chicken (KFC)- one of the most known fast food chains in the worldstarted in the early 1930's by Kernel Sanders in the Southern USA as a small franchiseoperation. Colonel Sanders has become a well known personality throughout thousands of KFC restaurants World wide. Quality, service and cleanliness (QSC)represents the mostcritical success factors to KFC's global success.Food, Fun & Festivity, this is what KFC is all about. Leading the market since itsinception, KFC provides the ultimate chicken meals for the Chicken Loving Nation. Be itColonel Sanders secret Original Recipe Chicken or the Hot & Spicy version, every bite brings a YUM on the face. At KFC we proudly say:KFC has more than 11,000 restaurants in more than 80 countries and territoriesaround the World. In 1971, Heublein, Inc. acquired KFC, soon after, conflicts erupted between the Colonel (which was working as a public relations and goodwill ambassador) andHeublein management over quality control issues and restaurantKFC is part of Yum! Brands, Inc., however in the case of Pakistan KFC build therelation of Quality Service and clealiness for Customer KFC was acquired by
PepsiCo
in 1986, it had grown to approximately 6,600 units in55 countries and territories. Due to strategic reasons, in 1997 PepsiCo spun off its restaurant businesses (Pizza Hut, Taco Bell and KFC) 
“We Do Chicken Right”
 Institute of Management & Science
1
 
 Principle of Marketing 
Perfecting its secret recipe of 11 herbs and spices in 1939, KFC hascome a long way, with over 10,000 outlets in the world; KFC has maintainedits title, for the last 60 years, of being “
The Chicken Experts
”.Kentucky Fried Chicken has become KFC. Does anybody know why? We thought thereal reason was because of the "FRIED" food issue. It's not. The reason why they call itKFC is because they can not use the word chicken anymore. Why? KFC does not use realchickens. They actually use genetically manipulated organisms.These so called "chickens" are kept alive by tubes inserted into their bodies to pump blood and nutrients throughout their structure. They have no beaks, no feathers, and nofeet.
 
Their bone structure is dramatically shrunk to get more meat out of them. This is great for KFC because they do not have to pay so much for their production costs. There is no more plucking of the feathers or the removal of the beaks and feet.
 Institute of Management & Science
2
 
 Principle of Marketing 
Presently KFC is branched out in nine major cities of Pakistan(Karachi, Lahore, Rawalpindi, Faisalabad, Multan, Peshawar, Sialkot,Hyderabad, and Islamabad) with 45 outlets nation-wide. Opening the firstKFC outlet in Gulshan-e-Iqbal, Karachi in 1997, and KFC wore the title of being the marketleader in its industry. Serving delicious and hygienic food in a relaxing environment madeKFC everyone’s favorite. Since then, KFC has been constantly introducing new products andopening new restaurants for its customers.In Pakistan totally Chicken buy from Pakistani
Poultry Forms
,and also this Chickenis 100% Halal.Cupola is a Dubai based multinational company involved in several businessincluding, oil gas exploration, plastic cards, retail markets and food franchising.Cupola holds the master franchise rights to operate KFC in Pakistan since 1999.That was a major difference that when Cupola takes complete Operate in Pakistan that wasonly 05 Outlets in allover Pakistan, and then Now the major difference that Cupola takes45 Outlets in Pakistan
 Institute of Management & Science
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