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history of Sprite

history of Sprite

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Published by: alisheikh12 on Feb 24, 2010
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Sprite (soft drink)
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(March 2009)
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(March 2009)
Country of origin
Bitter LemonCitrus Grapefruit, Citrus
SeeBrand portfolio section below
Related products
is a transparent,lemon-lime flavored,caffeine free soft drink , produced by the Coca-Cola Company. It was introduced in theUnited Statesin 1961. This was Coke's response to the popularity of 7 Up, which had begun as "Lithiated Lemon" in 1929. Itcomes in a primarily silver, green, and blue can or a green translucent bottle with a primarily green and blue label. In 1978 Sprite became the market leader position in thelemon soda category.Sprite became popular in marketing in the 1960s through 1970s when they startedmaking advertisements for the soda pop which was soon references in songs. Sprite also became popular through the late 1970s through early 1980s. When they made slogan adsfor the pop. In the late 1980s Sprite became popular through the teenage group.
During the 1990s the soda starting to be featuring in TV Ads. In 2000 Spritecommissioned Temper to design a can which saw the design on 100 million cans acrossEurope. During 2007 the company changed its logo, then again in 2009.
[edit] History
Sprite was introduced in theUnited Statesin 1961 to compete against7 Up. Early magazine advertisements promoted it as a somewhat sophisticated, tart and not-too-sweetdrink mixer , to be used (similar totonic water  or ginger ale
) with alcoholic beveragessuch aswhiskeyand vodka. In the 1980s, many years after Sprite's introduction, Coke  pressured its large bottlers that distributed 7 Up to replace the competitor with the Coca-Cola product. In large part due to the strength of the Coca-Cola system of bottlers, Spritefinally became the market leader position in the lemon soda category in 1978.
[edit] Marketing
Sprite's slogans in the 1960s and 1970s ranged from "Taste Its Tingling Tartness,""Naturally Tart," and "It's a Natural!"A melon ball is referenced in theFreezepop song "secret Bonus Song" that appears at the end of their "Fashion Impression Function" EP. The song is otherwise known as "Sprite"or "Melonball Bounce" and was originally composed byRaymond Scottfor a Spriteradio commercial around 1963, that references the "ice-tart taste" of Sprite.Sprite started its most memorable campaign in the late 1970s/early 1980s with the phrase"Great Lymon Taste makes it Sprite" (using the portmanteauword "lymon," combiningthe words "lemon" and "lime," to describe the flavor of the drink) which remained on thelogo for many years. However, this was never the actual Sprite slogan and was advertised by
Three Sprite cans produced in mainland China (from left to right): Sprite Icy Mint, SpriteOn Fire, and SpriteBy the 1980s Sprite began to have a big following among teenagers, so in 1987marketing ads for the product were changed to cater to that demographic. "I Like theSprite in You" was their first long running slogan. Many versions of the jingle were madeduring that time to fit various genres. The slogan was used until 1994.In 1994, Sprite created a newer logo that stood out from their previous logos. The maincoloring of the product's new logo was blue blending into green with silver "splashes,"and subtle small white bubbles were on the background of the logo. The word "Sprite"had a blue backdrop shadow on the logo, and the words "Great Lymon Taste!" wereremoved from the logo. This was the official U.S. logo until 2007.During 1994, the slogan was also changed to "Obey Your Thirst" and was set to theurban crowd with a hip-hop theme song. One of the first lyrics for the new slogan were,"Never forget yourself 'cause first things first, grab a cold, cold can, and Obey your thirst."Toward the late 1990s, most of Sprite's advertisements featured amateur and famous basketball players. The tagline for most of these ads was, "Image is nothing. Thirst iseverything. Obey your thirst."In 1998, one infamous commercial poked fun at products with cartoonmascots. In thecommercial, a mother serves up two glasses of a fictitious product called "Sun Fizz" for her kids. The kids are thrilled, saying that it's their favorite. Then the product's mascot, asun character with blue eyes, a red bow tie, and a high-pitched Mickey Mouse-like voice,  pops out saying that "there's a delicious ray of sunshine in every drop."Sprite cans from 1993, 2008, and 2009.

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