why are we here?
Beore we get to the specics, we should probably just state who we areand why we do this. We’re innocent and we make natural tasty drinks.
This has and always will be to
make food good
. We promise thateverything innocent ever make will always be natural, delicious, healthy and sustainable.
Make food good
is just a lot simpler to remember.
Along with a clear purpose, everyone needs a vision, something to aimor, aspire to and remind you why you’re doing what you’re doing.Our vision is:
To be the Earth’s favourite little food company.
While that might sound a little ar etched to some people, a wise chaponce said ‘We are limited not by our abilities but by our vision.’ Which iswhy we’ve made ours so big.
Things have changed in the last nine years, but the way we do businesshasn’t. At the beginning we had a set o unspoken values regardinghow we should behave as people and a company. It was a natural thing– riends usually have the same values. That’s why they’re riends.Then lots more people started working at innocent. And we realised thatalthough they were smart and intelligent, they couldn’t read minds. So wewrote down the unspoken stu, and ended up with a set o values. It wasairly straightorward – they’d been there all along. They just needed to beput on a bit o paper, or perhaps hung on the wall. We don’t think they need explaining. But you should know that they underpin everything that we do, and will probably pop up in some shapeor orm on most o the pages that ollow.
WestLondon’savouritelittle juicecompany London’savouritelittle juicecompany UK’savouritelittle juicecompany Europe’savouritelittlesmoothiecompany
Europe’savouritelittle oodand drinkscompany
The earth’savouritelittle oodcompany The company was ounded by these three riends in 1999, andhas grown to 268 people, workingin eight oces across Europe.L-R: Founders, Richard, Adam and Jon