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Carrefour

Carrefour

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Published by silpa1987
The first Carrefour store opened on 3 June 1957, in suburban Annecy near a crossroads (carrefour in French). The group was created by Marcel Fournier, Denis Defforey and Jacques Defforey and grew into a chain from this first sales outlet. In 1999 it merged with Promodès, known as Continent, one of its major competitors in the French market. Marcel Fournier, Denis Defforey and Jacques Defforey had attended several seminars in the United States led by "The Pope of modern distribution" Bernardo Tr
The first Carrefour store opened on 3 June 1957, in suburban Annecy near a crossroads (carrefour in French). The group was created by Marcel Fournier, Denis Defforey and Jacques Defforey and grew into a chain from this first sales outlet. In 1999 it merged with Promodès, known as Continent, one of its major competitors in the French market. Marcel Fournier, Denis Defforey and Jacques Defforey had attended several seminars in the United States led by "The Pope of modern distribution" Bernardo Tr

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Published by: silpa1987 on Feb 24, 2010
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The first Carrefour store opened on 3 June 1957, in suburbanAnnecy near a crossroads (
carrefour 
in French). The group was created by Marcel Fournier , Denis Defforey and Jacques Defforey and grew into a chain from this first sales outlet. In 1999 it merged withPromodès, known asContinent, one of its major competitors in the French market.Marcel Fournier, Denis Defforey and Jacques Defforey had attended several seminars inthe United States led by "The Pope of modern distribution"Bernardo Trujillo, whoinfluenced other famous French executives like Édouard Leclerc (E.Leclerc), GérardMulliez (Auchan
 
), Paul Dubrule (Accor), and Gérard Pélisson (Accor ). Their slogan was"No parking, no business."The Carrefour group pioneered the concept of a hypermarket
[
]
, a largesupermarket and adepartment store under the same roof. They opened their first hypermarket 15 June 1963 in Sainte-Geneviève-des-Bois, near Paris in France.
Carrefour's trading logoIn April 1976, Carrefour launched a private label
 Produits libres
(free products --
libre
meaning
 free
 in the sense of liberty as opposed to
 
 gratis
 ) line of fifty foodstuffs,including oil, biscuits, milk, and pasta, sold in unbranded white packages at substantiallylower prices. The popularity of these products led critics on the political right to chargethat Carrefour was undermining capitalism by acclimating the population to generic(rather than brand name or specialty) foods.
[
 
]
In particular, Jean Mothes, anexecutive atPerrier ,wrote in
 Investir 
magazine that Carrefour did more to accelerate thechange to asocialist-led government than socialist politicians and syndicalists likeEdmond Maire, Georges Marchais,François MitterrandandGeorges Séguy.
[
 
]
InSeptember of 2009, Carrefour updated it's logo.
[edit] Slogans
Hypermarkets: "Choice and quality for everyone"
Hypermarkets: "Pentru o viaţă mai bună" (Romania); it means "For a better life"
Hypermarkets:
"Ke Carrefour Aja Ahh...!!!" 
(Indonesia), literally means
"Go toCarrefour (is better)...!!!" 
 
Supermarkets: "The prices people want, close to home"
Hard Discount: "Grocery products at low, low prices"
Convenience Stores: "Just what you need, right next door"
Cash & Carry: "Proximity and accessibility for catering professionals"
[edit] Carrefour around the world in September 2007
countries where Carrefour Group is present.Directly ownedUnder franchise
 
[edit] Asia
In 1989, Carrefour became the first international retailer to establish a presence inAsia when it entered Taiwan through a joint venture with Uni PresidentEnterprises Corporation. It leveraged the experience it gathered in Taiwan toexpand into other Asian markets. Carrefour also operates in the United ArabEmirates and Jordan in a joint venture with
Majid al Futtaim
[2]. In March 2007Carrefour opened a store in Kuwait in the Avenues mall . In Oman, Carrefour opened a store in 2003 on the outskirts of the city of Muscat. Carrefour also has11 franchise operated hypermarkets in Saudi Arabia, with 5 of them being in thecapital Riyadh itself. In 2007, expansion accelerated outside France, particularlyin Asia, with the building of 36 new hypermarkets, including 22 in China - wherethe Group broke its record for store openings in a one-year period. Carrefour hasalso opened a franchise owned branch in the Bahrain City Centre in 2008.
 
CountryFirst storeHypermarketsSupermarketsHard Discounters
China1995134--Indonesia19986114-Bahrain20081--Japan20007--Jordan20071--Kuwait20071--Malaysia199412--Oman20002--Pakistan20091--Iran20091--Qatar 20003--Saudi Arabia200411--Singapore19972--Syria20091--Taiwan198948--Thailand199625--United ArabEmirates[3]1995112-
[edit] Africa

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