), Paul Dubrule (Accor), and Gérard Pélisson (Accor ). Their slogan was"No parking, no business."The Carrefour group pioneered the concept of a hypermarket
, a largesupermarket and adepartment store under the same roof. They opened their first
hypermarket 15 June 1963 in Sainte-Geneviève-des-Bois, near Paris in France.
Carrefour's trading logoIn April 1976, Carrefour launched a private label
(free products --
in the sense of liberty as opposed to
) line of fifty foodstuffs,including oil, biscuits, milk, and pasta, sold in unbranded white packages at substantiallylower prices. The popularity of these products led critics on the political right to chargethat Carrefour was undermining capitalism by acclimating the population to generic(rather than brand name or specialty) foods.
InSeptember of 2009, Carrefour updated it's logo.
Hypermarkets: "Choice and quality for everyone"
Hypermarkets: "Pentru o viaţă mai bună" (Romania); it means "For a better life"
"Ke Carrefour Aja Ahh...!!!"
(Indonesia), literally means
"Go toCarrefour (is better)...!!!"
Supermarkets: "The prices people want, close to home"
Hard Discount: "Grocery products at low, low prices"
Convenience Stores: "Just what you need, right next door"
Cash & Carry: "Proximity and accessibility for catering professionals"
 Carrefour around the world in September 2007
countries where Carrefour Group is present.Directly ownedUnder franchise