trendsinsocialcomputingand

connected

consumption

eCommerce

image:Panoramas

anePaperbysidneyevematrix

60%

Althoughit'sbeenaroundforyears,thesocialshoppingtrendpeakedduringtheDecember2009holidayseason.Moreretailersandconsumersareonlinethaneverbefore.retailershaveonFacebook

virtual



storefronts

accordingtotheInternetRetailerTop500Guide

imagebykaylacasey

Likewise,theannualFEEDReportfromRazorﬁshannouncedthemainstreamingof



AreportbyShop.orgindicatedthatalmosthalfofbrickandmortarretailerswereplanningtoincreasetheirinvestmentsinonlinesocialmediacampaignsforthe2009holidaybuyingbinge.Thatgrowthis,accordingtoReuters,duetothefactthatadvertisersperceivesocialmediamarketingchannelshavematuredconsiderablysince2008,becominganimportantpieceofacross‐platformpuzzle.AccordingtotheHarvardBusinessReview

socialcommerceconnectedconsumerism

occurredinmid‐2009.

47%

oftraditionalretailersspendforholiday2009

image:ThomasHawk

increasedSMM



isoneofthekeyeconomictrendsfor2010.