Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword or section
Like this
69Activity
0 of .
Results for:
No results containing your search query
P. 1
User-generated content and the law

User-generated content and the law

Ratings: (0)|Views: 5,101 |Likes:
Published by Tempero
Is your social media activity breaking the law? This free guide from moderation company Tempero makes sense of current, and upcoming, regulations in the UK.
Is your social media activity breaking the law? This free guide from moderation company Tempero makes sense of current, and upcoming, regulations in the UK.

More info:

Published by: Tempero on Feb 24, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF or read online from Scribd
See more
See less

12/05/2012

pdf

 
UGC and the law
We stay up
at night so you don’t have to
©
 TemperoLtd 2010 / Page 1 of 48
User-generated Content&The Law
February 2010
 
UGC and the law
We stay up
at night so you don’t have to
©
 TemperoLtd 2010 / Page 2 of 48
 
CONTENTS
 
Introduction .............................................................................................................................................. 3To moderate or not to moderate? ............................................................................................................. 4General ..................................................................................................................................................... 5
 Jurisdiction ...................................................................................................................................................... 5Contempt of Court .......................................................................................................................................... 8Employee Use of Social Media ..................................................................................................................... 11
Getting Personal ..................................................................................................................................... 14
Online Privacy ............................................................................................................................................... 14Data Protection ............................................................................................................................................. 17Defamation ................................................................................................................................................... 20
Getting Nasty .......................................................................................................................................... 23
Abuse, Hate Crimes, and Terrorism .............................................................................................................. 23Harassment and Cyber-Bullying ................................................................................................................... 27Obscenity ...................................................................................................................................................... 30Child Protection ............................................................................................................................................ 33
Business Matters ..................................................................................................................................... 37
Copyright, Trademarks, and Intellectual Property ....................................................................................... 37Competitions ................................................................................................................................................ 41Marketing and Advertising ........................................................................................................................... 43
Summary and Credits .............................................................................................................................. 48
 
UGC and the law
We stay up
at night so you don’t have to
©
 TemperoLtd 2010 / Page 3 of 48
 
Dominic Campbell, FutureGov Consultancy
 
 
Working with colleagues in the public sector, there is an understandable level of trepidation in getting involved online for fear of falling foul of numerous often unknownlaws relating to online media and community management.This remains a relatively new area to most in government with the perception of complexity of legislation and the ramifications of failing to meet regulatory requirementspreventing many from engaging at all. This is particularly true in areas such assafeguarding children online.Those working in government looking to innovate in the area of digital media are cryingout for simplified support and guidance that enables them to stay the right side of the law.
 
INTRODUCTION
 
From Dominic Sparkes, MD of Tempero
As a moderation company, organisations call on us to protect them within environments that feature theirbrand alongside user-generated content, be it on their own blogs or forums, or on mass social networkingsites such as Facebook or YouTube.As part of our set-
up process we undertake a risk assessment for each project, and it’s here we oftendiscover that many organisations aren’t aware of the various legal risks and ar
e shocked of the damage thatcan be caused. Relief that Tempero will take elements of liability swiftly follows the initial worry, but the
risks don’t only bring financial penalties –
hence this guide.In recent years most organisations have gone from minimal digital marketing (not even email campaigns) torolling out full blown social media campaigns with elements of data capture, content hosting, and directmarketing to consumers.We believe that the current level of limited knowledge and self-regulation is only going to damage the
digital industry’s reputation and we are likely to see a raft of tough legislation imposed if we don’t clean up
social media.The issues are varied and after more than ten years working in interactive environments, one of the areaswe are still most concerned about is protection for children online. Through our work with brands like theNSPCC and Disney UK, we see the vast scale of behind the scenes work required to ensure youthcommunities are safe and productive environments.
For some brands it’s a case of cutting corners, but most are simply struggling to understand their
responsibilities and requirements under confusing and outdated laws. This guide aims to break down somebarriers and distil the wealth of available information into one easy to comprehend suite of usefulness!

Activity (69)

You've already reviewed this. Edit your review.
1 thousand reads
1 hundred reads
Martin Atkins liked this
netkista liked this
Simon Chester liked this
Michael Core liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->