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CHAPTER 1
Focus: How Saying “No” Saved
Addison Chan
 
Patrick Uyengco
 
5ECE
 
h
 
e 2
nd
 
biggest computer manufacturer in the world after
.
s returned to the company he had cofounded 20 yrs befo
.
6 months from bankruptcy
-
f another company Pixar
 
 The making of Steve Jobs
Amelio purchased Job’scompany, NeXT and madehim “special advisor”
 Jobs started out as an interimCEO after Amelio was kickedout
When Jobs took over, Applewas selling about 40different products – ink-jetprinters to
Newton
handheld.
 
He went through the company
,
piece by piece finding out
 
where the assets were
. ,
You don t need to take down notes If it s importan
.
you ll remember it 
– 
Steve JobsStev
 
eJobs
 
Apple getting “Steved”
He revitalized the brand Apple.Face hard decisions head-on
He replaced most of Apple’s boardwith allies in tech industry andseveral of his lieutenants fromNeXT.Reach out for help.
He arranged deals with Bill Gates.He looked at the whole picture,figured out what he needed
He simplified the product pipeline.
;
Focus on what you are good at
 
delegate all else
 
The roots of Apple were to build computer
, – 
for people not for corporations 
 
Steve Jobs
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