INTRODUCTION

oGuerrilla marketing is an unconventional system of

promotions that
relies on time, energy and imagination rather than a big
marketing
budget.

oGuerrilla marketing tactics are unexpected and

unconventional;
consumers are targeted in unexpected places, which
can make
the idea that's being marketed memorable, generate
buzz, and
even spread virally.

o Guerrilla marketing involves unusual approaches such as

intercept
encounters in public places, street giveaways of
products, PR
stunts, any unconventional marketing intended to get
maximum 2
7 Commandments of Guerilla Marketing
1. Know your market
2. Know who your customers are
3. how they think, and where they go
4. Keep your name in front of your in-house list
5. Put e-marketing to work for you
6. Give talks and presentations at industry
association meetings and conferences
Principles
 Principles

 Presence – find ways to make yourself known at all times –

chat rooms, forums, discussion boards, e-mail, radio,
magazines, blogs, Yellow Pages

 Activity – be aware of opportunities to make

your product known at all times and act on them

 Energy – continually marketing

 Networks – always looking to make contacts

and develop networks – importance of relationships

 Smart – don’t offend customers or turn them off

Advantages
 Advantages
 Flexible – because of small scale nature can be adapted
quickly, relatively easy to respond to change

 Low Cost – one of the founding principles – ideal for

firms who do not have massive marketing budgets

 Targeted – designed to reach the target market – reduces

waste and ineffectiveness

 Simple – many of the methods simple

and easy to use and implement – ideal for the smaller
business
 Theories of Guerilla Marketing

 Not cutting your budget, but using it wisely

 Rely on brain power, not money power
 Primary investment should be time, energy, &
imagination
 Aim for more & larger transactions with existing
customers
 You must be patient and let your programs develop
and take hold --- IT DOES NOT HAPPEN
OVERNIGHT

 Remember that marketing is all about people and not

about things

 A customer’s perception goes a long way

 This is where customer service can really change
your entire facility
 Success Of Guerilla Marketing

1. Commitment – Determine a marketing plan and

commit to it. The more repetition, the more it is
remembered.
2. Confident – What should you be concerned about
when you advertise? 5th concern is Price; 4th
concern is Selection; 3rd concern is Service; 2nd
concern is Quality; 1st concern is Confidence.
3. Patient – You must have patience to be confident.
4. Convenient – Be convenient for your customer and it
will be easy for them to do business with you.
5. Amazement – Encourage excitement for what you
offer. Are you the best,
6. Involvement – Prove you care by staying in touch
and listening to your customer. Customers pay you
back by referring their friends.
7. Content – Have killer content in your message. Talk
directly to your customer with a clear direct
message.
8. Measurement – You will have many methods of
advertising in operation at one time, some will be a
hit and some will miss. Reduce your marketing
budget 50% by asking people “Where did you hear
of us.”
Guerrilla Marketing Examples
Anti Smoking Advertisement
Unexpected Offers

7
Public Service Ad (Don’t Speed)
Western Union
Some ads of small companies
..THANKS TO ALL OF YOU..