Welcome to Scribd. Sign in or start your free trial to enjoy unlimited e-books, audiobooks & documents.Find out more
Download
Standard view
Full view
of .
Look up keyword
Like this
139Activity
0 of .
Results for:
No results containing your search query
P. 1
Project Report on Pepsico in Lumbani Beverage

Project Report on Pepsico in Lumbani Beverage

Ratings: (0)|Views: 4,493|Likes:
Published by arvindrinku
this is the project report done by me in lumbibi beverage, hazipur, bihar. which is the plant of Pepsico, india, ltd. bottling group.
this is the project report done by me in lumbibi beverage, hazipur, bihar. which is the plant of Pepsico, india, ltd. bottling group.

More info:

Published by: arvindrinku on Feb 25, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as DOCX, PDF, TXT or read online from Scribd
See more
See less

07/17/2013

pdf

text

original

 
 PROJECT REPORTONRELATIVE ANALYSISTOWORDS DEGREE OFCUSTOMER SATISFACTION
 
LUMBINI BEVERAGES PVT. LTD.
 
HAJIPUR BIHAR 
SURVEY AREA-BHAGALPUR 
 SUBMITED BYARVIND KUMAR EN. NO. –EIILMU/SK/RG/0708/011YEAR – 2008-10
IN PARTIAL FULFILMENT OF THE
MASTER OF BUSINESS ADMINISTRATION
 
EIILM UNIVERSITY
1
 
JORETHANG SOUTH SIKKIM
INDEX
CONTENTPAGE NO
ACKONOWLEDGEMENT iCOMPANY CARTIFICATE iiINSTITUTE CARTIFICATE iiiPERSONAL PROFILE ivPREFACE vDECLERATION vi
CORPORATE PROFILE 1-10
MISSION & VISIONPERFORMANCE WITH PURPOSEQUALITY POLICYORGANIZATIONAL VALUESCOMMITMENTSBOARD OF DIRECTORS
AROUND THE WORLD 11-11HISTORY OF PEPSICO 12-24PEPSICO IN INDIA 25-27
PARTNER
PEPSICOS BUSINESS OPERATION DIVISION 28-31
BEVERAGESSNACKE FOODSRESTAURENTS
FINANCIAL INFORMATION 32-35PRODUCTS & BRANDS 36-42
2
 
ABOUT THE SOFT DRINKS 43-45
THAT’S IN SOFT DRINK
MANUFACTURING PROCESS 46-47SLOGANS 48-51ADVERTISEMENT52-53RELATIVE ANALYSIS TOWARDSDIGREE OF CUSTOMER SATISFACTION 54-63
MARKETING MANAGEMENTPEPSICO’S MARKETING STRATEGYBUILDING CUSTOMER VALUE, SATISFACTION & LOYALTYCUSTOMER VALUE & SATISFACTIONTOTEL CUSTOMER SATISFACTION MASUREMENT TECHNIQUESINFLUENCE OF CUSTOMER SATISFACTIONTIPS FOR RECOVER CUSTOMER GOODWILLCUSTOMER RELATIONSHIP MANAGEMENT (CRM)ASQ SURVEY
CUSTOMER SATISFACTION SURVEY AND ANALYSIS64-69
SURVEY AREA BHAGALPUR CITY & FRINGAVAILABLE PRODUCT IN BHAGALPURPRODUCT PRICESCHEEM
COMAPRISION BETWEEN PEPSI & COKE PRODUCTS70-70AREA FOR DISTRIBUTION OF PEPSI PRODUCT71-71
SURVEY
FINDING RESULTS76-80
QUANTITYWISE MARKET SHARES
TECHNIQUE INVOLVED IN DEFINING PROBLEM81-82
3

Activity (139)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
SonuKumar liked this
charanpunchme liked this
Anum Malik liked this
Mayank Jha liked this
Ritesh Choudhary liked this
Praphulla Kumar liked this
Lokesh Babu liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->