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Marketing Plan of Tea

Marketing Plan of Tea

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Published by mankeshwarprasad

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Published by: mankeshwarprasad on Feb 26, 2010
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06/14/2013

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Term Paper on Marketing Plan Of Tea
Submitted to lovely professional universityIn partial fulfillment of theRequirements for the award of degree of Master of business administration
Submitted by
 Jitendra kaushik Section-1809A07
University registration no.-10808434
DEPARTMENT OF MANAGEMENTLOVELY PROFESSIONAL UNIVERSITY PHAGWARA(2008-10)1 |
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AcknowledgementA hearty thanks to all those who support me………….Acknowledging any one in mere word is a very difficult job. I would like to pay mysincere thanks to all those people who helped me during this project work for theirguidance and invaluable advice.First and foremost, I express my sincere ineptness to the almighty for bestowing mewith favorable circumstances and keeping me in the high spirits. This project is theend of the product of valuable contribution of the many persons to whom, I remainindebted. This research would not have been possible without the support of my teacher ajaychandel Therefore it is a great pleasure to acknowledge the support. She was thereguide to me at every step.I am highly thankful to all the people, related directly or indirectly and therespondents for being cooperative and sparing a few moments from their busyschedule; without whose help this report wouldn’t have proven meaningful.
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1.Executive Summary..............................................................................................................32.Product Description:.............................................................................................................43.Situation Analysis.................................................................................................................84.Market Trends & Growths..................................................................................................135.Market Needs:.....................................................................................................................176.SWOT Analysis..................................................................................................................187.Explanation of the 7 P’s......................................................................................................198.Competition........................................................................................................................209.Marketing Objective...........................................................................................................2210.Issue Analysis.....................................................................................................................2311.Assumptions.......................................................................................................................2312.Marketing Strategy:............................................................................................................2413.Product Policy.....................................................................................................................2514.Marketing Mix of Royal Tea..............................................................................................2715.Action Plan.........................................................................................................................3016.Financial Projection:...........................................................................................................31Financial Projection:
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