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Confex 2010 Pres

Confex 2010 Pres

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Published by: api-26042811 on Feb 26, 2010
Copyright:Attribution Non-commercial


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Survival of the twittest: using Twitter and other social media to market your events.
Peter Kerwood

Peter Kerwood is head of marketing for Merlin Events a division of The Merlin Entertainments Group. Merlin has 59 attractions and six hotels in 12 countries. In the UK these venues include Madame Tussauds, SEA LIFE London Aquarium, Warwick Castle, LEGOLAND Windsor, THORPE PARK, Chessington World of Adventures, The Alton Towers Resort, The Merlin Entertainments London Eye and the London Dungeon. Peter is a passionate believer in the power of the social media and digital marketing. Follow him on twitter @pkerwood

Mike Fletcher

Mike is an established business & lifestyle journalist and social media consultant to the UK events industry. He is Contributing Editor for Visit London, Vice-President Communications for the UK Chapter of the International Special Events Society (ISES) and owns a part- share in digital networking company Net.works. He's launched three magazines on behalf of Haymarket Media Group & specialises in digital, marketing, media & live events. He blogs atwww.Journalistfiles.blogspot.com and can be found on Twitter via @Mikeyfletch

Simon Burton

Simon specialises in bringing diverse media together. In particular, showing both media owners and brands how effectively combining live marketing with other channels can add to the value of both. He is the creator of events industry social networking website Event Crowd.com, which has close to 2,000 online members in 26 different countries. He also owns Exposure Communications - part PR company, part consultancy, part network, part ideas factory. He can be found on Twitter via @simonburton


Many people define social media in terms of the technology such as
Facebook and Twitter but really social media is just people having
conversations online.

Those conversations are powered by technology using platforms like
Facebook, Twitter and blogs but ultimately its just doing what you have
always done in person but on a digital platform.

Facebook users share 1 billion different pieces of content each week
(web links, news stories, blog posts, comments and photos)

7 billion YouTube videos viewed every week
50 million tweets are sent each day
A new member joins LinkedIn every second

2 thirds of the global internet population are visiting social networks
social media usage across the world is up 82%
Stop thinking campaigns
start thinking conversations
Social media is not just another marketing channel
Its actually SO much more
Social media puts the public back into public relations
PR professionals are now sharing the stage with a new generation of

The old ways of broadcasting messages “at” audiences is being replaced with social media that allows PR’s to participate in online conversations and actually connect with real people.

Google Brian Solis for more information
Social media gives you the chance to listen to what people want, what

people care about and what they don't want.
Online US retailer Zappos is a very good example
They believe your relationships are your brand

By offering the best quality customer service whether it is online or face
to face, from their perspective, every interaction impacts how people
view their company

When this is done publicly on-line this is evenmo r e p o wer f u l
When people feel respected and engaged, whether it is in person or
online they have a natural desire to tell other people about the

When you consider that 78% of consumers trust peer recommendations and only 14% trust advertisements using social media to build loyalty is hugely important

I think the way to succeed in today’s world is to make your business
more personal. Twitter is a great way of doing that
And collaboration - Joining together with lots of people with similar

The best example of this is how during the Iran Election crisis last year
Iranian citizens used Twitter, Facebook, blogs, Flickr and YouTube to
collaborate with each other to organise protests and broadcast

breaking news to the outside world.

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