Bauer Media

Which Music Magazines Do

They Own?
• Kerrang!
• Mojo
•Q
 What Are Their Main Sub-
Genres?
• The main sub genres for the
magazines Kerrang! Mojo and Q are
firstly mainly male.
• They focus on Rock, Metal and Indie
sub-genres.
• The average age of reader is young
teenager/young adult.
 How Much Do They Cost?
• Kerrang! Cover price- £2.20
• Mojo Cover Price- £4.50
• Q Cover Price- £3.90
 Mainstream Or Niche?
• Mainly these magazines are a mix of
mainstream and niche. Kerrang! And
Mojo are more mainstream
magazines.
 Circulation Figures and
Demographics

• Kerrang! 41,125 Total Average Net Circulation Per Issue

• 01 Jul 2009 - 31 Dec 2009

• Mojo 98,484 Total Average Net Circulation Per Issue

• 01 Jul 2009 - 31 Dec 2009

•Q
How Do They Use Synergy?
• They use adverts in the magazine to
cross promote their other products to
the reader.
• Eg. Advertising other music
magazines which their company own
and also other genres of magazine.
IPC Media
 Which Music Magazines Do
They Own?
• NME
• Guitar&Bass
What Are Their Sub Genres?

• NME genre of music is indie/rock. NME

stands for New musical Express.
People who enjoy listening to indie/rock music
would obviously be most likely to read this
magazine.
 How Much Do They Cost?
• NME- £2.10
• Guitar & Bass- £3.90
 Mainstream Or Niche?
• NME remains the only music magazine
that isn't niche.
• Guitar and Bass magazine is targeting a
niche audience as it is quite a specific
genre.
 Circulation Figure and
Demographics
•NME Magazine- Total circulation
(ABC January - June 2009)40,948
•Guitar & Bass-
 How Do They Use Synergy?
• They use adverts in the magazine to
cross promote their other products to
the reader.
• Eg. Advertising other music
magazines which their company own
and also other genres of magazine.