The authors of ReWork run a small, software development company based in Chicago. Their meager staff of 16 is global, however. The book is about focusing on core competency and focusing on what you do best. They believe in targeted products with limited functionality -- the kitchen sink approach leads to escalating costs with little pay-off. This philosophy is applied to all other aspects of business too -- from hiring people of certain skill sets and ability, to marketing and PR functions. The authors also caution against over-expansion, particularly in the manner of increasing capacity to serve a single customer. Loss of that customer could result in rapid downsizing, and an anything that jeopardizing serving other existing customers attracted by your product and service could prove disastrous. Knowing when to let a customer go, in their opinion, is as important as attracting a new customer. ReWork contains sound advice for small companies that can succeed with a tight focus. Avoiding the growth of a corporate bureaucracy can help keep small (and perhaps mid-sized) companies more nimble and adaptable. By design, it prevents growth into large companies, however. It is sound advice for the many businesses that will never rise above small business, however. This is not an MBA-level business analysis, it's short and easily comprehended by those who might desire some business advice but lack a formal business background (but have salable business ideas or skills).