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Impact of Loyalty Programs on Consumer Behaviour

Impact of Loyalty Programs on Consumer Behaviour

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Published by Anoop Chaudhary

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Published by: Anoop Chaudhary on Feb 28, 2010
Copyright:Attribution Non-commercial

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07/07/2013

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2009
 
Submitted by:Anoop Kumar
3/20/2009 
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Impact of Loyalty programs on ConsumerPurchase behavior and design for an effectiveloyalty card
Business Research MethodologyBatch 2008 - 2010
Submitted to:P. Bhardwaj
 
End Term project report Submitted in partial fulfillment for thecourse requirement of Business ResearchMethodology, Term III
 
CONTENTS
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Page
 
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Declaration
3
 Acknowledgement 
4
Assumption used and scope of the study
5
Executive Summary
6
Introduction
I.Defining LoyaltyII.Loyalty programs basicsIII.Benefits of Loyalty ProgramsIV.Loyalty Program costs8
Current Loyalty Program landscape
14
Literature review
16
Research Hypothesis
22
Methodology
22
Findings ,Analysis and Explication
24
Designing a Loyalty program
30
Suggested features of a contemporary loyalty Program
35
Scope for further research
37
Concluding Remarks
38
Appendices
39
Sources
43

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