Market leader in the noodles category. Anytime anyone prefers Maggi as noodles.
It has a huge brand loyalty.
It has developed the huge distribution channel network over thousands of distributors, retailers etc. hence Maggi is available in every shop right from thesupermarket till food malls.
Innovative products for Indian taste buds such as Maggi, Maggi masala, chickenMaggi, tomato flavor which helped them grabbing more market as customer needs variety and they loved those flavors as well.
The advertising strategy for Maggi was a super hit as their tagline itself was veryeffective and grabbed the consumer’s mind.
The weakness of the product was it was earlier heavily dependent on only oneflavor which consumers get bored after a time and stops buying the product which hitsthe market sales of the product. It contains Maida, so there are some health related issuesfor this product such as constipation and it does not give sufficient required proteins andvitamins to children.
The greatest opportunity for the product Maggi is their
Unexploited rural markets as so far they have mainly targeted cities anddeveloped areas.
Number of youths working nowadays are increasing rapidly, so they can opennew branches and employ these people and increase production and their by salesand profits by targeting rural markets.
Increased affinity of Indians towards chinese cuisine creates new opportunity for Maggi to improve its taste further and capture large market share.
Presence of regional competitor’s e.g Top Raman, Ching’s noodles.
Price war strategies adopted by other brands like Top Raman.
It is based on lifestyle and habits of urban families depending on their consumption per week, type of flavor sold etc.
Kids, Office goers are their main targets as it is very easy to cook and less timeconsuming office goers prefer it. And kids love its taste.