Doug Spong, a principal at CLS, says 2009 was theagency’s first down year in its 20-year history, resultingin layoffs at all experience levels. He says business hasrebounded, but the industry isn’t in the clear yet.“I’ve been through at least three fairly steep recessionsin my career and I think this one was different,” Spongsays. “I don’t see this one running back. Client spendingis crawling back on its hands and knees.”
PR professionals have also lowered their salary expecta-tions. Only 18% describe themselves as “very aggressive”in negotiating salary, compared with 23% in 2009.“People don’t always feel very strong negotiating forsalary the longer a recession goes on,” says Bloom. “Thereality of the situation settles in and people become alittle more complacent.”But this hasn’t tempered ambition, as 70% say they want to attain a high professional rank over the courseof their career.
say their salaryis equal to or lessthan it was a yearago, well up fromthe 27% whosaid so in 2009
What is the difference between this year’s salaryand last year’s salary?
To what extent do you agree with the statement, “I feel undermore pressure to perform at work than I did 12 months ago”?
Number of peopletaking the survey
33% male; 67% female
46% work for a PR agency;25% in a corporate PRdepartment; 8% for anonprofit; 4% in education;4% self-employed/freelance;3% government; 2% tradeassociation
The median age ofrespondents was 37, withthe largest percentageof respondents in the26-30 bracket
84% white/Caucasian;5% black; 5% Asian;4% Hispanic; 2% other
In undergraduate degrees,PR (34%); journalism (18%);and liberal arts (12%) were themost popular majors. Of therespondents, 30% have mas-ter’s degrees, 11% of whichare in PR or communications
Respondents have an averageof 11.3 years of experience
Respondents work an averageof 49.1 hours per week andget 17.3 days vacation per year
“Salaries have not come back,” says Jim Delulio, presidentof PR Talent. “They are not going to rebound as quickly.In some cases, they’re going to be down 10%.” The median salary overall for respondents was $82,000, aslight decrease from last year’s median salary of $86,000.Among those surveyed, 53% say their salaries are equalto or less than they were a year ago, a staggering jump fromthe 27% who said so in 2009. Still, 27% expect no raise intheir next review, while more than 30% expect the bump tobe less than 4%. In 2008, only 9% didn’t expect a raise.“There’s been a fundamental reset in salaries and I’m notsure when that’s going to return to pre-crisis levels,” says asenior-level communications professional at a
10company who asked not to be named. This was, in part, fueled by pay cuts and deferred raisesthat became standard last year. Michael Kempner, CEOof MWW Group, says that while his agency was “more judicious” with raises, they didn’t stop altogether.“You should not be penalized for being loyal,” he says.“You shouldn’t have to leave to get a raise.”
Zeroor less$1 to$4,000$4,001to $8,000$8,001 to$12,000$12,001 to$19,999More than$20,000(7)Stronglyagree(6)(5)(4)(3)(2) (1)Do notagree