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Big Idea Template

Big Idea Template

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Published by Beyond Banners

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Published by: Beyond Banners on Mar 01, 2010
Copyright:Attribution Non-commercial

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01/20/2011

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Client: ChapstickWriter: David OgilvyDate: March 1, 2010
IDEA 1
Turns bad news to good
From headlines to everyday things, Chap Stick is so good that itsmooths out the stuff that matters to guys.
IDEA 2
A wing man in your pocket
Chap Stick helps you score with the fairer sex like a true wing man.Going to the bar on a hunting expedition? No man should be withoutthis little buddy that packs .15oz of soothing goodness.
IDEA 3
101 uses for the man
Useful but odd things men can do with Chap Stick to improve quality of life. Every man’s tool belt should have it.
IDEA 4
Manly man code
From the beginning men have answered to an unwritten code. Theyhave shunned the umbrella drink. Would gladly take a kick in the faceby a donkey over applying moisturizer. This is the Chap Stick Code of Manly Conduct.
IDEA 5
Makes you feel good no matter what
Chap Stick has such a soothing affect on your lips that guys canwithstand practically anything.
 
IDEA 6IDEA 7IDEA 8IDEA 9IDEA 10IDEA 11IDEA 12IDEA 13IDEA 14

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