Client: ChapstickWriter: David OgilvyDate: March 1, 2010
Turns bad news to good
From headlines to everyday things, Chap Stick is so good that itsmooths out the stuff that matters to guys.
A wing man in your pocket
Chap Stick helps you score with the fairer sex like a true wing man.Going to the bar on a hunting expedition? No man should be withoutthis little buddy that packs .15oz of soothing goodness.
101 uses for the man
Useful but odd things men can do with Chap Stick to improve quality of life. Every man’s tool belt should have it.
Manly man code
From the beginning men have answered to an unwritten code. Theyhave shunned the umbrella drink. Would gladly take a kick in the faceby a donkey over applying moisturizer. This is the Chap Stick Code of Manly Conduct.
Makes you feel good no matter what
Chap Stick has such a soothing affect on your lips that guys canwithstand practically anything.