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Content Plan - Parenting
Prepared For
GazetteCommunications
Thursday, Nov. 12, 2009Version 1.1
Prepared By
Jason Kristufek
Online Editor
Page 1 of 12 Gazette CommunicationsLast revised 3/1/2010
Glossary
Overview
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Goals
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Success Measures
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Stakeholders
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Audience Data
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Content Inventory
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
User Stories
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Features to Consider
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
Next Steps
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Page 2 of 12 Gazette CommunicationsLast revised 3/1/2010
Overview
This content plan is a working document that is designed to be the best chance to reach atargeted group: Parents in Eastern Iowa. As you will see later in this guide, the dataprovided is quite specific and should lead to a successful content, marketing andengagement strategy.Based on the data and initial research the content plan should focus on the areas of healthykids, quality child care, connecting parents to other parents, child development, events,resources and other timely topical areas.It is important to note that the content plan will not succeed without local voices and a localengagement strategy.
P
OINTS
OF
EMPHASIS
H
EALTHY
K
IDS
:
The research and data suggests this is one of the major issues facing parentstoday: How to keep your children living a healthy lifestyle from selecting play groups, toselecting the right doctor to food and snack choices. The more content and diversity of it inthis area the more successful it will be.
Q
UALITY
C
HILD
C
ARE
:
This area has to answer at least two key questions: How do I findquality and trustworthy child care in Eastern Iowa. How can I find child care that is cost-effective?
PARENTS
L
IKE
M
E
:
This area has the best change to gain engagement and user participation.The goal would be to provide avenues to connect parents to one another so they canengage and interact to solve problems and review issues together.
C
HILD
D
EVELOPMENT
:
Another resourceful area to provide local expertise to parents on how todeal with certain situations, behavioral expectations and an even better chance to for usersto share success stories.
S
CHOOL
R
EADINESS
:
Preparing a child to interact with others, learn basic skills and preparingfor pre-school and Kindergarten is a need and an area of emphasis for local parents.Content in this area will focus on resources, opportunities and best practices from areaparents on ways to prepare their children.
L
OCAL
‘E
XPERT
’
CONTRIBUTIONS
:
As noted above, the success of this initiative is dependentupon finding, using and engaging with local trusted sources. That includes local experts andpeople already engaging in the digital world.
E
VENTS
:
This will be a calendar of family-friendly events and parenting opportunities. It willbe important to provide accurate and -timely access to local events for this audience.
R
ESOURCES
:
There will be a wealth of knowledge in this area, and organization will be vital toproviding the right level of resources to the audience.
Page 3 of 12 Gazette CommunicationsLast revised 3/1/2010
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