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case study on management infrormation system(M.I.S.)

case study on management infrormation system(M.I.S.)

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Published by: arvindrinku on Mar 02, 2010
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Case StudyONBay Networks Inc.
Bay network Inc. Uses the internet to link with its suppliers. Thedriving force behind Bay Network extranet, however, was thecompany’s need to link its supply chain systems with itsdistributers.For years we have wanted daily point-of-sale information fromour distributers; says Maynard Webb, CIO of the Santa Clara,California, manufacture of networking devices. With such data,the company new its manufacturing unit could matchproduction levels better to demand. After meeting with severaldistributers, Webb discovered that these business partners hadthe technical resources to provide the data, but needed a linkbetween their sales tracking systems and Way Networks supplychain systems.In, effects, Bay Networks wanted to have a look intoits partners ordering systems and it’s devised an extranet to doso. Partner Net, the company’s extranet, is a conduit for BayNetworks to give distributers the timely sales data they need.But Webb still had to cajole distributors in to giving them databack, because some tracked their sales weekly, not yet daily.Moving from weekly to daily sales reports requireddistributors to do some order-system recording. They were alittle hesitant to do the extra work, Webb says. But by pointingout that Partner Net would give distributers critical informationsuch as Bay Networks’ production capacity and inventory data,Webb persuaded them to accept the system and do therecording.When taking customer orders, distributers now can checkBay Networks inventory status to see how many routers areavailable for immediate shipping, for example, and how many
will be available within a week. Enabling distributers to trackshipment status with Federal Express Corp.Did not hurt either.‘The real issue is that {distributers} have to believe that thiswill radically change the business for the better,’ Webb says,‘for themselves as well as for Bay Networks.’ On the other endof the supply chain, Bay Networks can see how many ordershave been placed so it can step up production during peaksales periods. The result, Webb says, is that customers gettheir order faster. Both distributers and Bay Networks benefitfrom that.‘When you are going outsiders access to sensitive datasuch as production schedules for the first time, security is themajor concern,’ he says.to address that issue, Bay Network’distributors and suppliers each have a unique account numberand passwords that give them to access to the system, but onlyto the information pertaining to their own business. Forexample, a distributer can access to the status of its ownbacklog orders, but not that of its competitors.Bay Networks uses SAP’s ERP system with an Oracledatabase for its supply chain transactions. In order to captureWay Networks ERPs data, most production schedulinginformation from Partner Net in to a spread sheet program.They then import that data in to their own back officedatabase systems. The ideal method, says Webb, would be adirect transfer of data from Partner Net to a supplier’s back-endsystems. To accomplish that, Way Networks is testing SAP’snew release of the ERP system, R/3, release 3.1, which isinternet capable.Not all of Way Networks’ business partners, however, areequipped with SAP. Those that are do not require a mechanismfor translating Bay Networks’ R/3 data protocol to their own.A potential solution to that problem may come from ActraBusiness Systems, a joint venture formed in 1996 betweenNetscape Communications and GEIS. Actra sells software that
converts conventional EDI software in to internet formats suchas the secure stocks layer encryption protocol, allowing EDIusers to do business on the internet.It is still very early in the game, though, and CIOs may have tofind the right solution by trial and error, according to Webb.‘You have to be willing to throw some stuff out,he says,‘because this stuff is in its infancy and changing so fast.’
Qu-1 Discuss the advantages of the E-SCM solutiondeployed by Bay Networks for its distributers?Answer-
Bay network Inc. uses the internet to link with itssuppliers. It is called the Electronic-Supply Chain Management(E-SCM) technique. There is the following advantage of the E-SCM solution deployed by Bey Networks for its distributers:By the using of E-SCM, the Bey Networks has able to knowdaily point-of-sales information from its distributers. The Bay Networks can match production level better tothe demand.When taking customer orders, distributers can check BayNetworks inventory status to see how many will beavailable within a week.It is helpful for both Way Networks and distributers if anyradical change in the business has taken place.Bay Networks can see how many orders have been placedso it can step up production during peak sales period. There is no security problem because distributers andsuppliers each have a unique account and password foraccess to information.
Qu-2 What are the problems associated with the properimplementation of E-SCM. Find solution to overcomethese problems?Answer-Problems associated with E-SCM:

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