Majority of consumers are influenced by the brand name as well asprice. Thus we should try to build a bigger brand name than otherbrands by taking marketing initiatives.
The main competitors of Godfather beer are Kingfisher and Heywards5000.
While conducting the sales promotion for consumers, T-Shirt is mostlypreferred by them followed by beer glasses and then wallets.
During the process of a research a person comes across certain restrictionscertain limitations. Some of these limitations are overcome while come haveto be overlooked for the smooth conducting of the research. Some of theserestrictions are:
Liquor is such a product that the wholesaler, retailers and consumer fearto come out with information.
Due to the wide area of the markets, it was impossible to cover each andevery retail shop, hence only few shops were covered.
This had to be completed in a limited time period, which was not enoughtime to cover the market. So time was the major constraints inconducting the study.
From the survey of retailer, wholesaler and customers, it is clear that notonly brand positioning, brand image and consumer demands are the not onlycontrolling factors of the sale of product of the company but the wholesalerand the retailer also play a major role. Godfather beer should thus focus onthe following points.
It is necessary for the company to maintain a regular supply of its products and brands. They should fulfill the demand of the wholesaler sothat product can be available in the retail market. The consumer should getthe brand he demands otherwise he shifts to other brands and frequent