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Luxury Retailing

Luxury Retailing

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Published by monikakumari07

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Published by: monikakumari07 on Mar 02, 2010
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10/21/2010

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LUXURY
The Luxury retailing in india
Presented by:NitashaMonalisaMonikaNehaShweta
 
LUXURY
Defining LuxuryThe emotionalism of luxury
“Purchase of luxury items gives the buyer an immense amount of  joy which surpasses the economic value of the product.”Luxury brands live in people’s hearts & mindsLuxury brands have rangeCan be teamed with many productsLuxury brands have permanenceDon’t go out of style/are classic
Characteristics
 
LUXURY
Luxury DefinedValues of Luxury
 
Rarity/exclusivityHighest qualityKnow howHistory, roots, dreamsRewards: pleasure, statusEmotion, experienceCustom made

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