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CRM System in Vodafone

CRM System in Vodafone

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Published by anand4444
Brief description of the CRM system in Vodafone. Suitable for CRM project during MBA. Watch in SLIDESHOW (F5).
Brief description of the CRM system in Vodafone. Suitable for CRM project during MBA. Watch in SLIDESHOW (F5).

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Published by: anand4444 on Mar 02, 2010
Copyright:Attribution Non-commercial

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05/05/2013

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Symbiosis Institute of Management Studies
CRM Systemin VODAFONE
 
nderguidanceofDrChabbiSinhaCh
 
nderguidanceofDrChabbiSinhaCh
SECTION 2BAnand Tuteja-40Ankuj Chaudhury-42Sunil Albal-61Nandita Katiyar- 54Raswinder Singh-31Rupal Nimbhorkar-33ShoumenChoudhury-58
 
.
I
ntroductionVodafone
. 
ompanyProfile
. 
odafoneinIndia
. 
arketSharesinIndia
.
II
.
II
artnersEightBuildingBlocks
. 
RMVision
. 
RMStrategy
. 
aluedCustomerExperiences
. 
ollaborativeEfforts
. 
RMProcess
. 
RMInformation
. 
RMTechnology
. 
RMMetrics
AGENDA
.
II
 
enefitstoVodafonefromCRM
.
IV
.
ssuesFacedinCRMImplementation
.
Program
.
People
.
Processes
.
Technology
.
VI
.
II
 
onsumerResearch
.
VIII
.
X
 
estCRMPracticesintheIndustry
 
I. INTRODUCTION
ameVODAFONEcomesfromVoice
,
Data
&
Phone
 
argesttelecomcompanyintheworld
(
turnover 
2
nd
 
argesttelecomcompanyintheworld
(
subscriber base 
 
fterChinaMobile
 
ubliclimitedcompany
&
perationsin31countriespartnernetworksinanother
 
0countries
 
istedonNYSE
:
ounded
,
983asRACALTELECOMDemergedfromRacal
 
lectronics
(
 parent company 
 
n1991andnamed
VODAFONE
:
Q
,
ewburyEngland
:
evenues
 
S$69bn
(
2008 
:
rofits
.
S$675bn
(
2008 
:
mployees
~ ,
9000
 
OMPANYPROFILE

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