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T E D B Y -
PR ES E N a
Ph u t e l
As h i m a rg i y a
i j a iv a
V
Jeenu p t a
G u
Megha
Media
When we think of “media”, we think of:
Message Transmitted To A Large Number
of People At The Same Time
Advertising
Any ad usually includes the name of a product or
service and how that product or service could
benefit the consumer, to persuade potential
customers to purchase or to consume that
particular brand
people together.
MAGAZINES
ADVANTAGES DISADVANTAGES
•Access to a specific •Ads can be
customer base expensive
•Better quality •Tricky to schedule.
images.
•Help build your
brands.
TELEVISION
This is normally the most
expensive medium. It offers
by far the widest coverage,
particularly at peak hours
(roughly 7.00--10.30 p.m.)
and especially of family
audiences. it has the
greatest impact because of
offering sight, sound,
movement and colours.
It generated Total Revenue
of Rs. 7,110 crores in yr
2007.
ADVANTAGES
•1.Creativity and Impact: provides
presenting the advertising message.
•Eg- a)LML freedom “azadi ka naya ehsas”
people”
•2.Mass coverage:it reaches larger
audience.
•3.Attention getting:it reaches the viewers
1.MOST EXPENSIVE.
•
•
RADIO: THE CINDRELLA MEDIUM
§ Radio may not be
considered as glamorous as
TV.
§ Radio commercial has to do
is to get people to listen,
surprise them and arouse
their curiosity.
§ Radio has grown at a
scoring pace over the past
few years.
§ In the year 2007,it
generated Rs.480 crores.
§ Informal language should be
ADVANTAGES DISADVANTAGES
AREAS. CONSUMER.
•FLEXIBLE
OPPORTUNITY FOR
BUSINESS.
PRIMARY MEDIA SOURCES
Cinema
A new medium is never an addition to an old one,
nor does it leave the old one in peace. It never
ceases to oppress the older media until it finds new
shapes and positions for them.”
BY Marshall Mcluhan
• It helps in reaching out to the desirable
demographic groups
who tend to be younger wealthier and better
educated..
• Fastest growing advertising channel.
• Opportunity from cinemas.
• Cinema theatres provide many ad to the
advertisers for both on-screen and off-screen
promotions.
•
ADVANTAGE OVER TV
1.Broadcast and Cable operators are the
•
1.Captive audience. 1.Not for long run.
2.cheaper than overt 2.Difficult in
advertisement or
sponsorships. recalling.
3.wider audience.
4.ideology of people.
INTERNET/WEB ADVERTISING
Online advertising
is a form of
promotion that
uses the Internet Eg-:contextual ads
and that appear on
search engine results pag
World Wide Web , banner ads,
for the Social network advertisin
,
expressed online classified advertisi
purpose of and e-mail marketing
delivering , including
e-mail spam..
marketing
messages to
attract
ONLINE ADVERTISING
Email advertising
Contexual advertising
Behavorial advertising
Affiliate advertising
ADVANTAGE
Internet adverting enables good
conversion tracking
Has a lower entry-level fees
Internet advertising has greater
range
Cheaper and response is instant.
DISADVANTAGE
It's too measurable
Salespersons and Customers are
Isolated
Difficulty in Evaluating Legitimacy
of Transaction
People not ready to share their
personal information.
BLUETOOTH ADVERTISING
ADVANTAGES
Inexpensive means of sending and
receiving information.
Increase awareness about new
products and services.
Good impression on customers.
Green marketing- An idea can
change your life…
•
DISADVANTAGES
Its possible only if target audience’s
have their bluetoohenabled
phones & that its function is kept
on.
As more companies entering this
marketing opportunity, customer
gets cluttered by lots of
promotional msgs..
ROAD BLOCK ADVERTISING
Marketers buy out the entire
saleable time, space or spots on
TV channels, print, radio or even
Web for a certain period of time.
Eg- Cadbury , Nokia, HUL, Airtel etc
•Clutter breaking
OUT OF HOME
It includes advertising inside moving vehicles, in
bus/trains, in-shop advertisements, road side wall
paintings, illuminated hoardings and electronic
displays.
Out of home advertising accounts for around 10 %
of India’s total ad business and the rate of growth is
15 % per year.
Eg- advertising of cigarettes, soft drinks and
restaurants.
ADVANTAGES DISADVANTAGES
and zapping.
Bill Board Advertising
Most effective solution to spread the
msg regarding products and services.
One can put his msg in short and catchy
form on billboards to advertise his
products and services.
These are reusable options which can be
creatively utilized during indoor and
outdoor events-trade shows ,road
shows,presentations expos etc.
•
ADVANTAGES DISADVANTAGE
awareness.
•No possibility of an ad to be