© 2010 Impact Learning Systems Internationalwww.impactlearning.com2
“Selling”
Training to Senior Management
In some contact centers, upper management understands the value of training and is responsive to
requests or even proactive about initiating training. This isn’t always the case, however. Some
managers have a tough time selling upper management on the necessity of training or on the addedvalue it can bring to the organization.If you anticipate difficulty getting approval from senior management for employee training, here area few tips to help you make your case:
Show them a cost analysis that juxtaposes the cost of training with the potential savings thatwill result from employees working more productively and efficiently.
Point out the specific objectives of the training initiative: higher customer satisfactionscores, less turnover, lower error rate, etc.
Do a competitive comparison of your training initiative with the training programs of competitive companies in your industry. Focus on the benefits to your company.
When talking about the cost of training, don’t just give an overall doll
ar amount (forexample, $4,750). Break down the cost to show what the per-employee investment is (forexample, $95 per employee).
Tie the training objectives to the company’s mission statement and/or to overall
performance goals.
Be a Player
One the most m
eaningful ways to show you’re a strong champion of training is to attend thesessions alongside your employees. Of course, if you’re t
he one facilitating the training,
then you’llhave to be there. But if you’re not the trainer, it’s still a g
ood idea for you to participate.Why? Well, the reasons are numerous. Following are three of them:
How will you know what skills to reinforce if you don’t know what employees are learning
—
or if you don’t know how to use those skills yourself?
Not only does your parti
cipation allow you to understand exactly what they’re doing in thetraining session, but it also sends the powerful message that you’re committed to learning
and improvement at all levels of your department.
When the employees see you in the training room
, learning alongside them, they’ll realizethat the training isn’t just a feel
-good event or a waste of time.
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