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Consumer Decision Making

Consumer Decision Making

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Published by rachita1112
This gives you the detail consumer desicion making process
This gives you the detail consumer desicion making process

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Published by: rachita1112 on Mar 03, 2010
Copyright:Attribution Non-commercial

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05/12/2013

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Consumer DecisionMaking
By Rachita Jayswal, Lecturer.
 
What is Decision????
A
decision
is a choice between twoor more alternative actions orbehaviors
For Example: A housewife goes topurchase a mid priced range of tea,than making a selection from thevarious brands of tea like TajMahal, Tata Tea, Red label, Yellowlabel, etc. than she is makingdecision.
 
 
onsumerDecisions
 
Consumer decisions are decisions
 
consumers make in the marketplace
:
involving
§
whether 
 
to purchase
§
what 
 
to purchase
§
when 
 
to purchase
§
from
whom 
 
to purchase
§
how 
 
to pay for the purchase

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