City of Santa Clarita Public Opinion Survey:Winter 20102Meyer Marketing Intelligence, Inc.
Meyer Marketing Intelligence, Inc. (MMI) is please to present the results of the public opinion surveyconducted for the City of Santa Clarita. This report is organized into the following sections:
The Executive Summary includes a summary of the Key Findings from the survey as well asspecific trends observed from previous public opinion surveys.
Research Overview & Methodology
The Research Overview & Methodology section explains the research objectives andmethodology employed to conduct the public opinion survey.
Summary of Results
The body of the report presents a question-by-question analysis of the survey. The discussion isorganized into the following sections:
Place of Residence
Shopping Behavior / Tendencies
Communication / Information
Satisfaction with City Services
Green / Environmental Issues
Appendix A includes a copy of the questionnaire developed jointly by MMI and variousdepartments within the City of Santa Clarita.
Appendix B contains the reasons residents shop outside the Santa Clarita Valley.
Appendix C includes other reasons residents have purchased or leased a car outside the SantaClarita Valley.