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2010 Public Opinion Survey Report_FINAL Feb 17 2010

2010 Public Opinion Survey Report_FINAL Feb 17 2010

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10/24/2011

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CITY OF SANTA CLARITAPUBLIC OPINION SURVEYWINTER 2010
February 2010
Meyer Marketing Intelligence, Inc.
P.O. Box 221904Santa Clarita, CA 91322-1904dmeyer@meyermktg.com 661.254.6141
 
City of Santa Clarita Public Opinion Survey:Winter 20101Meyer Marketing Intelligence, Inc.
Table of Contents
SECTION PAGE
Introduction 2Executive Summary 4Research Overview & Methodology 10Place of Residence 14Shopping Behavior / Tendencies 15Automobile Purchases 22Communication / Information 30Local Issues 31Satisfaction with City Services 39Green / Environmental Issues 58Employment 60Demographics 69Additional Information 76Appendix A: Telephone Survey Questionnaire 77Appendix B: Reasons Shop Outside Santa Clarita Valley 88Appendix C: Other Reasons Purchased Car Outside Santa ClaritaValley93Appendix D: Reasons Would / Would Not/ Might / Don’t Know AboutPurchasing Next Car in Santa Clarita Valley94Appendix E: Reasons Dissatisfied With Availability of Jobs Locally 106Appendix F: Additional Comments by Residential Area 110
 
City of Santa Clarita Public Opinion Survey:Winter 20102Meyer Marketing Intelligence, Inc.
Introduction
Meyer Marketing Intelligence, Inc. (MMI) is please to present the results of the public opinion surveyconducted for the City of Santa Clarita. This report is organized into the following sections:
Executive Summary 
 
The Executive Summary includes a summary of the Key Findings from the survey as well asspecific trends observed from previous public opinion surveys.
Research Overview & Methodology 
 
The Research Overview & Methodology section explains the research objectives andmethodology employed to conduct the public opinion survey.
Summary of Results 
 
The body of the report presents a question-by-question analysis of the survey. The discussion isorganized into the following sections:
o
Place of Residence
o
Shopping Behavior / Tendencies
o
Automobile Purchases
o
Communication / Information
o
Local Issues
o
Satisfaction with City Services
o
Green / Environmental Issues
o
Employment
o
Demographics
o
Additional Information
Appendices 
 
Appendix A includes a copy of the questionnaire developed jointly by MMI and variousdepartments within the City of Santa Clarita.
 
Appendix B contains the reasons residents shop outside the Santa Clarita Valley.
 
Appendix C includes other reasons residents have purchased or leased a car outside the SantaClarita Valley.

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