The Conference Detailed Schedule

SCHEDULE AT A GLANCE

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Special Thanks to our FULL CONFERENCE SPONSORScds creative, inc. | John Dawe Consulting Group

8:15 to 9:00 a.m.

Registration, Breakfast, Visit the Exhibits

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9:00 a.m. to 10:15 a.m.

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elcome and the Sundance Vacations2010 THE Conference Keynote Address

10:30 to 11:30

A1: Beyond

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ow: Hands on Breakout Session A2: Panel Discussion: Challenges in the C-Suite A3: Diversity in the

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orkplace A4: Finding the Funding & Getting the Grant

11:30 a.m. to 12:15 p.m.

Grab a Lunch & Visit the Exhibits

12:15 to 1:15 p.m.

B1: Time Management in the Digital AgeB2: Panel Discussion: Building Capacity B3: TOOLKIT: The Employee Handbook B4: 10 Brand Trends for 2010 B5: Super Signature Events

1:20 to 2:20 p.m.

C1: The Economics of Top Technology C2: Ethical LeadershipC3: Current Labor & Employment IssueC4: Green is Good C5: TOOLKIT: Business Accounting for Startups

2:20 p.m. to 2:45 p.m.

Afternoon Break & Visit the Exhibits

2:45 to 3:45 p.m.

D1: Business Startup Success StepsD2: Leading High Velocity Culture ChangeD3: Attract and Retain Top Talent D4: Cultivating Great Relationships with the MediaD5: Nonprofit Fundraising HOT Topics

3:45 p.m. to 4:00 p.m.

Final Break & Visit the Exhibits

4:00 p.m.

Exhibit Hall Closes

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4:00 to 5:00 p.m.

E1: Panel Discussion: Financing your BusinessE2: Economics and the Global MarketplaceE3: Conducting Successful InterviewsE4:

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hat¶s the Buzz? The B-B-B-Beees of Social Marketing! E5: Getting Boards on Board!

5:00 p.m. to 7:00 p.m.

The

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oodlands presents ³Cocktails & Connections!´ ±Co-Sponsored by PO

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SCHEDULE OF EVENTS

2

Special Thanks to our FULL CONFERENCE SPONSORScds creative, inc. | John Dawe Consulting Group

8:15 to 9:00 a.m.

Registration, Breakfast, Visit the Exhibits

5

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9:00 a.m. to 10:15 a.m.

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elcome and the Sundance Vacations2010 THE Conference Keynote Address

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Based on Myra Golden·s bestselling book with Dr. Jeffrey Magee, this program is crucial for any organization that wants to create a real customerservice culture. Myra will give senior executives andcustomer service leaders the insights, benchmarks, andmotivation to deliver on the needs and expectations of customers. From creating warm customer experiencesat the initial point of contact to handling complaints asif they were gifts, attendees will learn how to createcustomers for life at every service touch point.

Myra Golden, Myra Golden Media

THANK YOU!

Keynote Session Sponsor

www.SundanceVacations.com

10:30 to 11:30

A1: Beyond

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ow: Hands on Breakout Session

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Find out why you must build your business by gaining ´customer shareµ as well as market share. Explore thecritical difference between customer satisfaction andcustomer loyalty. Discover service mapping, a methodfor analyzing what happens at each point of service ² so you can identify weaknesses and correct them anddiscover what you·re doing right and keep doing thosethings. Examine tools for building loyal relationships with employees and customers. Review the loyalty-profit chain and learn how to put it to work in yourorganization.

Myra Golden, Myra Golden Media

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A2: Panel Discussion: Challenges in the C-Suite

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changing global economy.

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n uncertain economy.Healthcare costs. Increased competition. Transparency. Profitability. These are just some of theissues faced by chief executives in 2010. Join us to hearfrom a group of C-suite occupants as they discuss thesechallenges and others. From varied types of companies, you·ll gain insight into how these successfulexecutives are managing change every day.

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atherine D. Shafer, cds creative, inc. ² Session Moderator Kristen Rose, President, Scranton/Wilkes-Barre Yankees Joseph Palko,

CEO

, Solid

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actus Harry Drajpuch,

COO

, Kane is Able Trucking Sam Rostock,

CFO

, Trion Industries

A3: Diversity in the

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orkplace

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Diversity in the workplace fosters company growth andemployee satisfaction by best representing the culture itserves: One of diversity. While diversity in the workplace is often seen as a ´legalµ standard, at its bestit is truly a ´practicalµ standard, where if a company's workforce reflects the diversity of our society at large,it's sure to serve both its employees and its market at amore intuitive level. Diversity, then, is among the surest ways for a company to retain employees, relate to itsmarket, and thereby grow for the greater good of all.Diversity in the workforce isn't a legality orprotocol ² it's a reflection of our overall society that allcompanies should embrace. In this presentation, we, asbusiness leaders, will explore through everyday anecdotes how diversity in the workforce is best viewednot as a mere legal standard, but as ethical, practical,and wise.

Arthur Breese, Director of Diversity ² Geisinger and

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hair - Luzerne

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ounty Diversity

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ommission Mark Smith,

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onsumer Research Manager ² Pride Mobility

SCHEDULE OF EVENTS

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Special Thanks to our FULL CONFERENCE SPONSORScds creative, inc. | John Dawe Consulting Group

A4: Finding the Funding & Getting the Grant

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This workshop will introduce the basics of effectivegrant seeking strategies and how to increase yourchances of getting funded.

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dditionally, participants will learn how to research and identify eligible privateand government funding sources through a variety of websites and online tools, including the FoundationCenter's Online Directory, GuideStar and Grants.gov.In addition, tips about effective cultivation of government, corporate, and foundation relationshipsthat is key to securing grant funding will be presented.

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Kate

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eissner ² Manager, Government Relations, N

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PA Alliance Mary Dolon ² Grants Specialist/Writer,Luzerne

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