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Unplan yourbusiness
Created by Ian Sanders and David Sloly
23
Sponsored by Mason Zimbler(a Harte-Hanks company)
45Okay, so the notion of entering the marketplace with a brand newbusiness idea, but no prior thought of how you are going to launch itor who your customers are going to be, is not a bright idea.But, similarly, the thinking that you must have a proper, in-depthbusiness plan is a myth that we’re going to bust.
What’s all this then?
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