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B2B - RIMS - 2010

B2B - RIMS - 2010

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Published by: sandeep2771 on Mar 04, 2010
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04/14/2011

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The Unique Nature of Industrial Marketing 
 
Industrial Marketing 
Also called: Business-to-Business(B2B) and Organizational Marketing.
Definition: the creation and management of mutually beneficialrelationships between organizationalsuppliers and organizationalcustomers.
Customer can be private firm, publicagency, or nonprofit organization.
2
 
The Marketing Concept
Creating value for customerswith goods and services thataddress organizational needsand objectives.
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