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Managing Innovation Within Firm Chap-2

Managing Innovation Within Firm Chap-2

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Published by 9904152180

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Categories:Types, Brochures
Published by: 9904152180 on Mar 04, 2010
Copyright:Attribution Non-commercial


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Managing innovationwithin the firm
 Theories about organisation &innovation
Activities within theorganisation
Classical/scientific Managementperspective
I t took hold at the beginning of the 20
It built around traditional management concept,bureaucratic theory and scientific management.
 The view of school of thought-
Org. should be designed to ensure a predictable flowof work.
Specialisation of tasks is employed to maximisedefficiency .
According to this innovation is a series of rationaldecisions leading to a clearly defined outcomes.
It contributed to the dominance of the ‘technology-push’ model of innovation.

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