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Toyota Corolla Pakistan Market Plan

Toyota Corolla Pakistan Market Plan

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Published by: muhammadamad8930 on Mar 04, 2010
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06/05/2013

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MARKETING PLAN FOR
TOYOTA COROLLA
MARKETING CONCEPT
Marketing is the process associated with promotion for sale of goodsor services. It is considered a "social and managerial process bywhich individuals and groups obtain what they need and want throughcreating and exchanging products and values with others." It is anintegrated process through which companies create value for customers and build strong customer relationships in order to capturevalue from customers in return.Marketing is used to create the customer, to keep the customer andto satisfy the customer. With the customer as the focus of itsactivities, it can be concluded that marketing management is one of the major components of business management. The evolution of marketing was caused due to mature markets and overcapacities inthe last decades. Companies then shifted the focus from productionto the customer in order to stay profitable.The term marketing
 
concept holds that achieving organizational goalsdepends on knowing the needs and wants of target markets anddelivering the desired satisfactions. It proposes that in order to satisfyits organizational objectives, an organization should anticipate theneeds and wants of consumers and satisfy these more effectivelythan competitors.
STRATEGIC PLANNING
Strategic planning is an organization's process of defining itsstrategy, or direction, and making decisions on allocating itsresources to pursue this strategy, including its capital and people.Various business analysis techniques can be used in strategicplanning, including SWOT analysis (Strengths, Weaknesses,Opportunities, and Threats) PEST analysis (political, economic, socialand technological)
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Strategic planning is the formal consideration of an organization'sfuture course. All strategic planning deals with at least one of threekey questions:1."What do we do?"2."For whom do we do it?"3."How do we excel?"In many organizations, this is viewed as a process for determiningwhere an organization is going over the next year or more, typically 3to 5 years, although some extend their vision to 20 years.In order to determine where it is going, the organization needs toknow exactly where it stands, then determine where it wants to goand how it will get there. The resulting document is called the"strategic plan."It is also true that strategic planning may be a tool for effectivelyplotting the direction of a company; however, strategic planning itself cannot foretell exactly how the market will evolve and what issues willsurface in the coming days in order to plan your organizationalstrategy. Therefore, strategic innovation and tinkering with the'strategic plan' have to be a cornerstone strategy for an organizationto survive the turbulent business climate.
DEVELOPING A VISION AND MISSION
Mission: Defines the fundamental purpose of an organization or anenterprise, basically describing why it exists and what it does toachieve its Vision. Mission may be long term as well as for short termfor any organization. A corporate mission can last for many years, or for the life of the organization or may change as per the demand of the organization mission varies. It is an objective with a timeline, butrather the overall goal that is accomplished over the years asobjectives are achieved that are aligned with the corporate mission.Vision: Defines the desired or intended future state of an organizationor enterprise in terms of its fundamental objective and/or strategicdirection. Vision is a long term planning, sometimes describing a viewof how the organization would like the world in which it operates tobe. For example a charity working with the poor might have a visionstatement which read "A world without poverty"
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MARKETING PLANING
A marketing plan is a written document that details the necessaryactions to achieve one or more marketing objectives. It can be for aproduct or service, a brand, or a product line. Marketing plans cover between one and five years. A marketing plan may be part of anoverall business plan. Solid marketing strategy is the foundation of awell-written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use.
THE MARKETING PLANNING PROCESS
In most organizations, "strategic planning" is an annual process,typically covering just the year ahead. Occasionally, a feworganizations may look at a practical plan which stretches three or more years ahead.To be most effective, the plan has to be formalized, usually in writtenform, as a formal "marketing plan." The essence of the process is thatit moves from the general to the specific; from the overall objectivesof the organization down to the individual action plan for a part of onemarketing program. It is also an interactive process, so that the draftoutput of each stage is checked to see what impact it has on theearlier stages and is then amended accordingly.The marketing planning process can thus be elaborated in just a fewpoints which will cover each and every important aspect of the marketthat can be beneficial for an effective marketing plan. These stepscan be elaborated as:
1.
Review of the marketing environment.
A study of theorganization's markets, customers, competitors and the overalleconomic, political, cultural and technical environment; coveringdeveloping trends, as well as the current situation.
2.
Review of the detailed marketing activity.
A study of thecompany's marketing mix; in terms of the 7 Ps.
3.
Review of the marketing system.
A study of the marketingorganization, marketing research systems and the currentmarketing objectives and strategies. The last of these is toofrequently ignored. The marketing system itself needs to be
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