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Parle Report CO..

Parle Report CO..

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Published by Pravin Nishar
this project is our study
this project is our study

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Published by: Pravin Nishar on Mar 04, 2010
Copyright:Attribution Non-commercial


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Executive Summary
The report is an earnest endeavor made to understand the present marketscenario in biscuits captured by the Parle and the other competitor brands viz.,Britannia, Priyagold, and ITC.We are required to see the coverage by Parle Products Pvt. Ltd., and bring outthe potential and loyal retailers so that the company could maintain the marketleadership in the existing business scenario in the biscuits and theconfectionaries.During the course of study we visited around 40 unorganized retail stores and30 organized retail stores and analyzed all major brands of biscuits available aswell as studied the brands, which are most preferred among the retailers.The study encompasses the penetration of the existing Parle products (biscuitsand confectionaries) and the market potential for the new products like GoldenArch, Nimkin, Monaco Funion, Melody softee, Mazelo and Imli Bite.Their motive was to study the working of the distributors in Mumbai market.They have mentioned the problems and the loop holes in the Parle’sdistribution system and the promotional tools, which they have found duringthe course of the study and recommended various corrective measures for it.Their study also comprises the comparative analysis between organized andunorganized retail stores in terms of brand availability with the help of hypothesis testing.They also studied the behaviour of consumers about their preferences for  biscuits, candies and their overall buying behaviour with the help of questionnaire.
Statement of the Problem
To analyze the brands of Parle Products in unorganized retail stores:1.As compared to competitors (ITC, Britannia & Priyagold).2. As compared to organized retail stores.
Objectives of the Study
To find out Parle Coverage in various areas of Mumbai.
To check the Brand availability of the company products at differentstores.
To compare the Brand with its competitive Brands like ITC, Britannia,Priyagold in terms of coverage, number of brands available and monthlysales.4.To analyze that which type of biscuits and candies are most preferredand demand by the customer. It was done by asking storekeepers as wellas customer.5.To analyze the availability of new Parle products launched in themarket.
To compare the organized retail stores with unorganized retail stores interms of brand availability.

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