Statement of the Problem
To analyze the brands of Parle Products in unorganized retail stores:1.As compared to competitors (ITC, Britannia & Priyagold).2. As compared to organized retail stores.
Objectives of the Study
To find out Parle Coverage in various areas of Mumbai.
To check the Brand availability of the company products at differentstores.
To compare the Brand with its competitive Brands like ITC, Britannia,Priyagold in terms of coverage, number of brands available and monthlysales.4.To analyze that which type of biscuits and candies are most preferredand demand by the customer. It was done by asking storekeepers as wellas customer.5.To analyze the availability of new Parle products launched in themarket.
To compare the organized retail stores with unorganized retail stores interms of brand availability.