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Australian Minister Madden's Media Plan

Australian Minister Madden's Media Plan

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Published by ABC News Online
A leaked email shows Victorian Planning Minister Justin Madden's media plan.
A leaked email shows Victorian Planning Minister Justin Madden's media plan.

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Categories:Types, Letters
Published by: ABC News Online on Mar 05, 2010
Copyright:Attribution Non-commercial

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02/01/2013

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MINISTER FOR PLANNING JUSTIN MADDEN MEDIA PLAN
Date Event Media
1
UPDATED FEBRUARY 24
Tuesday, 23February – Thursday,February 25,2010PARLIAMENT SITTINGGAIC and UGBGAIC debate scheduled to resume on Thursday.Amendment to expand UGB has expired and cannot debate ituntil GAIC completed. It will return after GAIC approvedThursday,February 27,2009Renewable Energy Report to be released.Recommendations urging us to cut red tape in the planningprocess and have the state government take over theadministration and enforcement of permit conditions.(From a planning perspective)REPORT RELEASED AT 10AMRegionals will grab it givenrecent controversy.Tyner and I working together Ithink Batch’s office have astrategy involving a whack at theFeds.Only was notified of this thisarvo and am looking atrecommendations.Thursday forFirdaySea level package for AgeDROP: Minister to stop proposed development at Port Fairy dueto rising sea levels.- Release of draft advisory committee report on coastalclimate change for public comment;$1 million to local councils to assist them in geographical studiesand other research in relation to rising sea levels.Friday, February,26, 201010.30am meet with local Leader Journo in a get to know yousession discussing local issues and background jouno on theupcoming launch of the Maribyrnong River Design GuidelinesLocal mediaFriday, February,26, 2010TBC EVENT with Essendon: Representatives going to India thisweekend to secure sponsorship deals but will give themopportunity to promote Vic interests.Story to be developed into yarn about spreading the message ofRespect Minister to meet with players and speak to them aboutit and have players spread the message to their peers.I AM TALKING TO ESSENDON TO WORK UP SOMETHINGNOT SURE WHAT FORM IT WILL TAKE YET FOR FRIDAYPossible long term r’ship withEssendon and a proposed multi-cutural game in round 10 whenthey play the Bulldogs.Works as JM new electorate andfooty – would be along the linesof the Dreamtime game andEssendon can come on boardas Respect Ambassadors.Friday, February,26, 2010IF ESSENDON FALLS THROUGHMinister will go to an oldies home with a young person as part ofthe Respect Agenda ie: respecting and building relationshipswith communities.Local media and senior mediaSunday, 28February, 201010am LAUNCH: Kananook Creek Boulevard$8m Kananook project was funded by DPCD and is beingdelivered by Frankson City Council as a CAD project - launch tobe done during the Kananook Creek Association's annualfestival.All media – to promote AlistarHarkness.Night before Liberals willannounce pre-selectioncandidate for Frankston.
 
MINISTER FOR PLANNING JUSTIN MADDEN MEDIA PLAN
Date Event Media
2
Ted will be at event. Minister willneed strong attack lines onOpposition.Monday, 1March, 2010PROJECT 15 SERIES STARTSAge online and in print series focusing on the fist 15km ofMelbourne.NEW THINGS- Possibility of incentives for developers to keep housingaffordable;- Lot sizes will be smaller; and- Needs are getting smaller.AgeTHIS WEEK Approval of planning amendment to hand local planning lawsback to Mildura Council.Council were subdividing prime farming land with no plan orregard for the local or state planning schemes so Minister cameover the top to pass am amendment to stop any subdivisions.Taskforce was appointed and this has now concluded withrecommendations to the Minister. Minister will this week specialgazette an amendment to give planning power back and clearlydefine new zones.Will be local interest as well asinterest in South Gippsland asthey are subject to a similarplanning provision.Will be some criticism oflandholders who want tosubdivide or have broughtsubdivisions. Hardshipprovisions have been included inthe amendment and council isworking with residents on anongoing basis to resolve issues.Will be some who crack ithowever as they are notdeemed to be in genuinehardship by council criteria.Tuesday, 2March, 20105.30pm – 6.15pm VPELA Seminar – Minister to open 2010seminar.Treasury theatreTuesday, 2March, 20107.30pm INSIGHT PROGRAMAs part of a wider discussion, we'll be looking at the currentproject in Geelong - an area that's been identified as a growtharea by the State Government in the Melbourne @ 5 Million.We're primarily interested in the project because it is adevelopment that has been cited by VicUrban as one thatexemplifies what needs to be done to meet Victoria's growingpopulation as set out in the government's Melbourne @ FiveMillion.The social housing issue will feature in the discussion, but we'reprimarily interested in the topic of changing neighbourhoods aslow/medium-density areas change to make way for more people.We've invited VicUrban on the program as they'd be best placedto talk to the issue from the development's point of view.However, I wanted to put the invite to the Minister in the eventVicUrban declines as it's important that either they or theMinister come on the program to talk about the issue.Also joining us on the program will Brendan Gleeson fromNo decision on this as yet – awaiting advice.Dept gave program backgroundbrief on this and they werefocused on Geelong rather thanoverall policy.Program also attended publicmeeting in Geelong that wentferal about the development lastWednesday.
 
MINISTER FOR PLANNING JUSTIN MADDEN MEDIA PLAN
Date Event Media
3
Griffith University, Bill Randolph, an expert on housingaffordability at UNSW, and Aaron Gadiel of the developer groupUrban Taskforce Australia. We've also invited Treasurer WayneSwan and Anna Bligh.Wednesday, 3March, 20101pm-2.15pm THE BOOKSELLER LUNCHEON – Minister tospeakPost-Deng Restaurant214-216 Little Bourke StreetWednesday, 3March, 20105.30pm – 6.30pm Minister to launch UDIA Enviro Developmentwith JenningsMelbourne MuseumThursday, 4March, 20101pm MEDIA TRAININGFriday, 5 March,2010ESSENDON - International Women’s Day Breakfast. Local mediaTuesday, 5March, 2010 – Thursday, 11March, 2010PARLIAMENT SITTINGMonday, 15March, 2010COMMUNITY CABINET: GEELONGTuesday, 16March, 20106.30pm – 9pm: Building Commission and Plumbing IndustryCommission Continuing Professional Development Awards.Embargoed release for industryand local papers.
PLANNED MEDIA EVENTS
 
PROACTIVE
GAA to do an update on works at Trugunina industrial development (local paper) works have begun however no oneother than KMart has brought in at this point give it a plug.Dandenong Government Services Building: Later this month Sod turning to signify Grocon’s commencement ofconstruction on Dandenong’s Government Services Building; one of the first new developments to be delivered on landacquired by VicUrban under the Revitalising Central Dandenong (RCD) initiative.This project – to which the State Government has committed funding of up to $19 million – has been assessed by Ernst &Young as potentially generating $85 million and 400 jobs for the region during construction.Building: New advertisement campaign to stop dodgy builders CAV to put out the campaign and Robinson has done storyon it in the past will work with her around these. Will work with Bec to beat into something.March 11 World Plumbing Day – will be marked by release of new advertisements, awards and Kenny to speak at firstone.Coburg social housing development in the same vein as Geelong VicUrban ready to announce and provide information toresidents – waiting on VicUrban and Housing to brief Moreland councillors on 24
th
(as requested by Carlo Carli and thenVicUrban info and approval can go on 2
nd
March.Minister’s Heritage Award – Feb

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