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Reach More People at One Time Than

Reach More People at One Time Than

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Published by ksmith99

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Published by: ksmith99 on Mar 05, 2010
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07/24/2010

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MAXIMIZE
 YOURIMPACT.
Reachmorepeopleatonetimethananyother print,tvorradiomediain MontereyCounty.
 
THEPOWEROFNUMBERSTHEPOWEROFNUMBERS
39,650
1
35,327
2
18,800
3
SOURCES: 1. Verified Audit Circulation, Thurs. total circulation, VAC Quarterly Publishers Report, June 2003, 2. Audit Bureau of Circulation, M-Sat total circulation, includes 4,419 unsolicited copies, ABC Fas Fax March 2003, 3. Audit Bureau of Circulation, M-F total circulation, includes1,898 unsolicited copies, ABC Fas Fax March 2003
Monterey County Coast Weekly is the biggest fish ina beautiful pond. Every week
40,000
copies aredistributed at 
989
locations from Big Sur to PacificGrove, and from the Salinas Valley to Pebble Beach.Our audit numbers show that the average readerrefers back to the paper
3
times during the week andthat 
2.5
people read each copy of Coast Weekly.
Reach readers not availablefrom any other media
Coast Weekly is the largest circulation newspaperin one of the most spectacular markets in America.The audience of the paper is more than
2
times that of the largest radio station in the region and it is anunduplicated demographic as
55%
of Coast Weeklyreaders do not subscribe to any daily newspaper.
Over 50 statewide andnational awards
Coast Weekly has long been recognized for itsthoughtful, provocative and engaging coverageof news, art & entertainment. Since 1988 the paperhas earned top press association honors for itsinvestigative reporting as well as for stories in thefields of business, health care and agriculture.Coast Weekly is a repeat winner of the CaliforniaNewspaper Publishers Association's coveted PublicService award. The paper has also won numerousawards for its feature stories and photography as wellas its advertising and editorial design. All of whichhas reinforced one of the founding principles of Coast  Weekly...good journalism makes for good business.
C I R C U L A T I O N P E R I S S U E
(I N T H O U S A N D S)
4035302520
 
THEPOWEROFTHEPEOPLETHEPOWEROFTHEPEOPLE
75.4%
of our readers pick up thepaper every week.
70.1%
do business with ouradvertisers 3 or more times per month.
88.1%
of our readers pick upthe paper before the weekend.
39.6%
of our readers are the decisionmakers at work for tech purchases.
26.8%
of our readers have purchaseauthority for financial services.
22.1%
make the buying decisions ontheir firm’s health insurance.
49.9%
of CW readers own theirown home in Monterey County.
10.4%
say they intend to buy ahome within the next 12 months.
68.9%
plan home improvement projects in the next 12 months.
MOVERS & SHAKERS
43.3%
of our readers have been tothe movies in the last 30 days.
40.4%
of our readers have been to abar in the last 30 days.
35.9%
have been to the theater or aclassical music concert in the last 30 days.
BOOMERS & BEEMERS
$68,627
is the average annualincome of Coast Weekly readers.
30.6%
of CW readers have annualincomes over $80,000.
19.8%
of CW readers have annualincomes over $100,000.
CAPTAINS OF INDUSTRYHOMEBODIES
69.3%
of our readers work asprofessionals or managers.
89.8%
of our readers haveattended college.
28.2%
of Coast Weekly readers
have post-graduate degrees.
HONOR STUDENTS YOUR BEST FRIENDS

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