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© Anderson Analytics LLC, 2010. All Rights Reserved
Anderson Analytics • Marketing Executives Networking Group(MENG)
Marketing Trends Report 2010
© Anderson Analytics LLC, 2010. All Rights Reserved
2
Contents
•
Background
–Objectives –Methodology
•
Summary & Key Findings
•
Economic Consideration
•
Trends & Buzzwords
•
Influences
•
Social Media Strategy
•
Demographics
•
Appendix
© Anderson Analytics LLC, 2010. All Rights Reserved
Background
Sections
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- Background
- Economic/Business Outlook
- Marketing Budget and Planning (2010 vs. 2009)
- Marketing Budget and Planning (By Company Size)
- Use of Marketing Research
- Concepts: Most Important
- Concepts: Least Important
- Concepts: Most Important (3-year Trend)
- Industry Buzz Words: Most Tired of Hearing
- Most Important Demographics
- Where Are the Opportunities?
- Books
- Marketing/Business Guru
- Respected Company & Brands
- Publication Online Offline
- Marketing Budget: Online vs. Offline
- Social Media Strategy Planning
- Social Media Strategy
- Respondent Demographics
- Demographics
- Happiness & Dream Jobs
- Marketing Buzzwords
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