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Methods of Marketing Research- Interview

Methods of Marketing Research- Interview

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Published by: manishkanojia_ on Mar 05, 2010
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11/26/2010

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Methods of marketing research-interview
Monirba {Allahabad university}
Supported by –Manish kanojia (MBA III sem}
 
BY- ASHISH KUMARMISHRA
M.B.A.
 
What is interview?
In the reference of marketing research,interview is a method of primary datacollection in which the investigatorquestions to the respondent in a face to facemeeting to collect informations regardingthe area of interest of the marketer.
 The answers may be written down or taperecorded by the interviewer .
 
TYPES OF INTERVIEW
1- PERSONAL INTERVIEW
2- TELEPHONIC INTERVIEW
3- DEPTH INTERVIEW

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