PASSION TO PERFORM
We just finished our 25
year as a bikemanufacturer. That’s a quarter century ofdesigning bicycles and bringing thosedesigns to fruition. Most people lookat that as an accomplishment. We don’t.To us,it’s an opportunity. It’s a launch pad.We’ve never stood for status quo. In fact,our company was created because founderRon Jamis discovered nobody offeredthe bikes and parts he wanted—a situationhe couldn’t let stand. From the beginning,we designed and built bikes that wewanted to ride. We created our retro-styledEarth Cruisers in the ’70s, before retrowas cool. We built our first mountainbikes because they looked like fun,and we did it in ’83, before they becamea craze.We spent twenty-five years not settlingfor good enough. We never compromised.We started with good bikes andmade them great, by turning them intobikes we love.We’re passionate cyclists, and wethink that’s an advantage. Every Jamisis designed to be ridden, to maximizeyour fun whether you want to be afaster, better cyclist, or simply able toexplore places you’ve never been before.We build ‘em the way we like ’em.Time flies when you’re having fun, andthe past twenty-five years thunderedby like Jamis pro Katrina Miller on adownhill run—with a whoosh, a flash ofcolor, and an ear-to-ear grin.Twenty-five years of momentum—including five Mountain Biking Bike ofthe Year awards, three Bicycling Editor’sChoice nominations, three UCI WorldCup and four NORBA titles—gives usthe know-how to make the ’05 Jamisbikes the strongest, most complete line-up to date. Take a look. You’ll find a Jamisthat’s just right for you, no matter how orwhere you ride.It’s a beautiful world. Ride it.