1

Project Report
AT

“ANGEL BROKING LIMITED”

A Project Report Submitted in partial fulfillment of the requirements for the award of the
degree of

MASTER OF BUSINESS ADMINISTRATION

(Industry Integrated)

TO

PUNJAB TECHNICAL UNIVERSITY

BY
MUKESH KUMAR

Enrollment No: - 821126191

MBA-II

Under the guidance of

Mr. Kumar Anand

DECLARATION
 2

I here by declare that project conducted at

ANGEL BROKING LIMITED, NEW DELHI

Under the guidance of

Mr. Kumar Anand

Submitted in Partial fulfillment of the requirements for the degree of

MASTER OF BUSINESS ADMINISTRATION

(Industry Integrated)

TO

PUNJAB TECHNICAL UNIVERSITY

Is my original work and the same has not been Submitted for the award of any other
Degree/ Diploma or other similar titles or prizes.

Mukesh Kumar
Place: New Delhi
Enrollment No: - 821126191
Date:

CERTIFICATE

This is to certify to that Project at

 3

ANGEL BROKING LIMITED, NEW DELHI

Submitted in partial Fulfillment of the requirement for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

(Industry Integrated)

TO

PUNJAB TECHNICAL UNIVERSITY

Is a record the bonafide trading carried out by

Mukesh Kumar
Under my supervision & guidance and that no part of this report has beer. Submitted for
the award of my other degree/ Diploma or similar titles or prizes.

FACULTY GUIDE:

Signature

Name: Ms. Ritu Sharma Signature & Seal of the learning center

ACKNOWLEDGEMENT
I express my sincerest gratitude and thanks to honorable, Mr. Muneesh Kumar

(Branch Head), for whose kindness I had the precious opportunity of attaining
 4

Training at Angel Broking, under this brilliant untiring guidance I could complete the

Project being undertaken on the “To study the equity market in detail & the

Client service provided by Angel Broking Limited and its competitor

Companies along with the satisfaction level of the existing clients of Angel

Broking Limited” successfully in time. His meticulous attention and invaluable

suggestions have helped me in simplifying the problem in the work. I would also

like to thank the overwhelming support of all the people who gave me an

opportunity to learn and gain knowledge about the various aspects of the

industry.

I am indebted to all staff members of Angel Broking Limited for their valuable

support and cooperation during the entire tenure of this project.

Not to forget, the faculty members of Rai Business School, New Delhi who

have kept my spirits surging and helped me in delivering my best and made me

reach up to this platform.

CONTENTS

CHAPTER 1 INTERODUCTION

1.1 General introduction.

1.2 Objective of the study.
1.3 Industry profile.
 5

a. Origin and development of the industry

b. Growth and present status of the industry
c. Future of the industry

CHAPTER 2 PROFILE OF THE INDUSTRY

2.1 Origin of the Organization.

2.2 Growth and developnent of the Oraganization
2.3 Present status of the Organization
2.4 Future plans of the Organization
2.5 Functional departments of the Organization
2.6 Organization structure and Organization chart
2.7 Product and service profile of the Organization
2.8 Market profile of the Organization

CHAPTER 3 DICUSSION ON TRAINING.

3.1 Student’s work profile (Role and responsibilities).

3.2 Description of live experience.
3.3 Student’s contribution to Organization.

CHAPTER 4 STUDY OF SELECTED RESEARCH PROBLEM

4.1 Statement of research problem

4.2 Statement of research objectives.
4.3 Research design and methodology
4.4 Analysis of data
4.5 Summary of Findings

CHAPTER 5 SUMMARY AND CONCLUSION

5.1 Summary of learning experience

5.2 Conclusion & Recommendation

CHAPTER-1
INTRODUCTION:

Angel Broking is one of the leading integrated financial services institutions of

India. The company offers a large and divers bouquet of services ranging from
 6

equities commodities, insurance broking to wealth advisory, portfolio

management services, personal finance services Investment broking and

institutional broking services. The services are broadly clubbed across three key

business verticals-retail, wealth management and the institutional spectrum.

Angel Broking limited is the holding company for all its business,

structured and being operated through various subsidiaries.

Angel’s retail network spreads across the length and breadth of the country with it’s

Presence through more than 1217 location across more than 392 cities and towns. having

spread itself fairy well across the country and with the promise of not resting on its

laurels it has also aggressively started eyeing global geographies.

OBJECTIVE:

To study the various features of equity market

To study the criterion of different companies for opening d-mat & trading accounts.

To study all kind of financial services provided by Angel Broking to its client.

To make a comparative analysis of the client services of different companies.

To study the satisfaction level of the existing client of Angel Broking.

INDUSTURY PROFILE:
HISTORY OF EQUITY MARKET

Market-oriented economic reforms in India began in 1991. with the removal of

Administrative controls on bank credit and primary market for securities, the

capital Market came to occupy a larger role in shaping resource allocation in the
 7

country. This led to a heightened interest amongst policy makers in the

institutional development of securities markets. The efforts towards empowering

the securities markets regulator(SEBI) and the frist efforts towarda attracting

foregin portfolio investments began early in the reformes process. Almost

immediately after the reformes began, there was a prominent scandal on the

fixed income and equity markets, which was exposed in April 1992. This set the

stage for an unusual policy intervention : the establishment of a securities

exchange, the National Stock Exchange (NSE), by the government.

From 1996 onwards, debates about policy issues on the equity markets were

dominated by questions about the role for leveraged trading. There was a

proposal to have a spot market based on “rolling settlement” (where leverage is

limited to intra-day positions only).

In 2001, a major crisis broke on the equity market. It involved numerous

elements: large leveraged positions which went wrong, accusations of market

manipulation, a payment crisis at the Calcutta exchange, fraud in the banking

system, ethics violations at the Bombay stock exchange.

This crisis was valuable in breaking this five-year deadlock and moving on with

reforms.in June 2001,tradingin index options commenced &within a matter of

weeks, liquidityimproved sharply.

Over the 1990s, the equity market became a nationwide platform with real-time

capability for trading and settling stock transactions. However, comparable

improvements in the infrastructure for of both exchange institutions and SEBI is highly
limited.
 8

STOCK MARKET

The term ‘the stock market’ is a concept for the mechanism that enables the

trading of company stocks, other securities, and derivatives.The stocks are listed

and traded on stock exchanges which are entities (a corporation or mutual

organization) specialized in the business of bringing buyers and sellers of stocks

and securities together.

Equity/Share:

Total equity capital of a company is divided into equal units of small

denominations, each called a share. For example, in a company the total equity

capital of Rs. 2,00,00,000 is divided into 20,00,000 units of Rs 10 each. Each

such unit of Rs. 10 is called a share. Thus, the company then is said to have

20,00,000 equity share of Rs 10 each. The holders of such shares are members

of the company and have voting rights. There are now stock markets in virtually

every developed and most developing economies, with the world’s biggest being

in the United States, UK, Germany, France, India and Japan.

Function and purpose:

The financial system performs three main tasks: first it handles transfer of

payments: and third, it spreads and reduces (local enterprise) economic risks in
 9

relation to the players targeted returns.

The smooth functioning of all these activities facilitates economic growth in that

lower costs and enterprise risks promote the productions of goods and services

as well as employment. In this way the financial system contributes to increased

business investments and vice versa. Share prices also affect the wealth of

households and their consumption. Therefore, central banks tend to keep an eye

on the control and behavior of the stock market and, in general, on the smooth

operations of financial system functions.

Trading:

Participants in the stock market range from small individual stock investors to

large hedge fund traders, who can be based anywhere.

Listing:

Listing means admission of securities of an issuer to trading privileges on a stock

exchange through a formal agreement. The prime objective of admission to

dealing on the Exchange is to provide liquidity and marketability to securities.

Securities

A Security gives the holder an ownership interest in the assets of a company. For

example, when a company issues security in the form of stock, they give the
 10

purchaser an interest in the company’s assets in exchange for money.

There are a number of reasons why a company issues securities: meeting a

short – term cash crunch or obtaining money for an expansion are just two.

TRADING IN INDIA:

NSE introduced for the first time in India, fully automated screen based trading. It

used a modern, fully computerized trading system designed to often investors

across the length and breadth of the country a safe and easy way to invest. The

NSE trading system called National Exchange for Automated Trading (NEAT) is

a fully automated screen based trading system, which adopt the principle of an

order to driven market.

Regulator:

The responsibility for regulating the securities market is shared by department of

economic affairs (DEA), department of company affairs (DCA), Reserve Bank of

India (RBI) and securities and exchange board of India (SEBI).

WHAT IS SEBI AND WHAT IS ITS ROLE

The securities and exchange board of India (SEBI) is the regulatory authority in

India established under section 3 of SEBI act 1992. SEBI act, 1992 provides for

establishment of Securities and Exchange Board of India (SEBI) with statutory

powers for a protecting the interests of investors in securities (B) promoting the

developing of securities market and (c) regulating the securities market. Its

regulatory jurisdiction extends over corporate in the issuance of capital and

 11

transfer of securities, in addition to all intermediaries and person associated with

securities market. SEBI has been obligated to perform the

aforesaid function by such major is its thinks fit. In particular, it has power for:

Regulating the business in stock exchanges and any other securities market

Registering and regulating the working of stock brokers, sub-brokers etc.

Promoting and regulating self – regulatory organizations.

Prohibiting fraudulent and unfair trade practices.

Calling for information from, undertaking inspection, conducting inquiries

and audits of stock exchanges, intermediaries , self- regulatory organizations, mutual

funds and other persons associated with the securities market.

STOCK EXCHANGE :
Role of a Stock Exchange in buying and selling shares:

The stock exchange in India under the supervision of the regulatory authority, the

securities and exchange board of India (SEBI), provide a trading platform buyers

and sellers can meet to transact in securities. The trading platform provided by

NSE is an electronic one and there is no need for buyers and sellers to meet at

of physical location to trade. They through the computorised trading screens

available with the NSE trading members or the internet based trading facility provided
by the trading members of NSE.

NSE:

The National Stock Exchange (NSE) located in Bombay, in Indias first debt

market. It was set up in 1993 to encourage stock exchange uniform through

system modernization and competition it opened for trading in mid 1994. It was
 12

recently accorded recognition as a stock exchange by the department of

company affairs. The instrument traded are treasury bills, government securities

and bonds issued by public sector companies.

BSE:

Bombay stock exchange Limited is the oldest stock exchange in Asia with a rich

heritage.Popularly known as BSE. It was established as “ The Native Share &

Stock Brokers Association” in 1875. It is the first stock exchange in the country to

obtain permanent recognition in1956. From the govt. of India under the securities

contracts (regulation) act 1956. The exchanges pivotal and pre-eminent role in

the development of the capital

market is widely recognized and its index, Sensex is tracked worldwide.

The Exchange has a nation-wide reach with reach with a presence in 417 cities

and towns of India. The systems and processes of the Exchange are designed

to safeguard market integrity and enhance transparency in operations. During

the year 2004-05 the trading volumes on the exchange showed robust growth.
CHAPTER II
COMPANY PROFILE :

ANGEL BROKING LIMITED, NEW DELHI

(Services Truly Personalized)

 13

HISTORY:
Angel Group of Companies was brought to life by Mr. Dinesh Thakkar. He

ventured into stock trading with an intention to raise capital for his own

independent enterprise. However, he recognized the opportunity offered by

the stock market to serve individual investors. Thus India’s first retail-focused

stock-broking house was established in 1987. Under his leadership, Angel

became the first broking house to embrace new technology for faster, more

effective and affordable services to retail investors.

Mr. Thakkar is valued for his understanding of the economy and the stock-

market. The print and electronic media often seek his views on the market

trend as well as investment strategies.

GROUP:

Angel broking is recent years has expended its reach in health care and

financial services where in it has multiple specialty hospital and labs which

provided healthcare services and multiple financial services such as

secondary market equity servicesportfolio management services, depository

services etc.Angel Broking financial services group companies of Angel

Broking Limited, provide services in Equity, Commodity, and financial

Services business .

ANGEL BROKING LIMITED IS a

Member of National Stock Exchange of India and Bombay Stock Exchange of

 14

India.
Depository participant with National Securities Depository Limited (NSDL) and

Central Depository Services Limited (CDSL).

3. A SEBI approved portfolio Manager .

OFFICES:

The company has offices located at prime locations in Mumbai, New Delhi, Kolkata

And chennai. The offices are centrally located to cater to the requirements of

Institutional and corporate clients, and retail clients and for ease of operations due

To proximity to stock exchanges and banks.

COMMUNICATION:

The company has its disposal an efficient network of advance communication system

And intends to install CRM facility, besides this it is implementing interactive clients

Information dissemination system which enables clients to view their latest client

information on web. It has an installed multiple WAN interconnect the branches to

communicate on real time basis.

MANAGEMENT:

Mr. Dinesh Thakkar is chief executive officer and Managing Director of Angel

Broking Limited. He is also the CEO&MD of the parent company Angel Broking

Limited and is managing the entire operation of both the company.

CEO is supported by various HOD who are creditable professional of there

respective field and they are further working with team of professional consisting
 15

of chartered accountants MBA with varied experience in financial services and

stock broking functions.

The board of Directors consists of Mr. Amit Majumdar as chairman and Mr.

Rajeev Phadke, Mr. Vinay Agarwal, Mr. Nikhil Daxini as Directors.

MSSION:

TO BE India’s first multinational providing complete financial services

solutionacross the globe.

VISION:

Providing integrated financial care driven by the relationship of trust and confidence.

CORPORATE STUCTURE:

The organization is led by individuals who are professionals and leaders in every

sense of the word. Exports in there respective domains, esteem members of

board of Directors .

Name Designation

Mr. Dinesh Thakkar Founder chairman

Mr. Lalit Thakkar Director-research

Mr. Amit Majumdar Director-finance

Mr. Rajiv Phadke Director-HR.

Mr. Vinay Agrawal Director-Equity Broking

 16

Mr. Nikhil Daxini Director-Marketing

Mr. Hitungshu Debnath Director-Wealth management

PRODUCTS & SERVICES:

Equity Trading

Commodity Trading

Mutual funds promotion

Depository services

Margin Financing

NRI-Desk Management proximity to stock exchanges and banks.

Equity Trading:
For the first time Angel Broking investing commodity the power to be associated

with the elite dealing rooms and freedom to execute trade on there own. That is

one may trade from their branches or trade own over the net and with that

expertise and assistance.

Depository Services:
Angel Broking is among the few major Depository Participants holding securities

worth more than Rs.6000 crore under its management .RSL provides depository

services investors as a depository participant with NSDL and CDSL.

 17

Commodity Trading:
Commodities are a word originated from the French word ‘commodity’ means

benefit profit . Angel commodities Limited is a member of both the exchange

(MCX & NCDEX)

that allows trading in all the commodities traded at both the exchange . At

present , trading in commodities is restricted to futures contracts only.

Benefits of Commodity Trading:

To investors: investors always look for alternative investments avenues where

they can diversify their funds to achieve their financial goals. In financial market,

commodities have rapidly emerged as a major investment tool as they help in

diversifying investments and to hedge against inflation , greatest threat to any

investor.

MUTUAL FUNDS SERVICES:

Angel Broking is also promoting mutual funds of all companies.

CORPORATE ADVISORY GROUP:

Corporate advisory group provides various solutions to corporate banks and FIs

on the management of debit , equity and investments. The services extends from

advising client to earn maximum profit by investing through selected papers like

MF/PMF etc.

PORTFOLIO MANAGEMENT SYSTEM:

Portfolio management services manage client’s wealth more efficiently reduces

 18

risk by diversifying across assets ,sectors and funds, and maximizing returns at

managed levels of risk .

This service could also be called as “transparent collective investments”.

INVESTMENT BROKING DIVISION:

Angel Broking provides innovative, integrated and best – fit solutions to their

corporate customers, it is continuous endeavor to provide value enhancement

through diverse financial solution on an on-going basis ,through products like

corporate debt , private equity , IPO, ECB, FCCB, GDR/ADR etc.

SATISFACTION LEVEL OF THE EXITING CLIENT S OF ANGEL BROKING ON

THE FOLLOWING PARAMETERS :

Services effectiveness

Handling queries

Problem handling

Product diversity

Relation with customer

Product knowledge of employees

Employee behavior

Technical expertise of employees

Employee motivation

Marketing strategies adopted by co.

Sales source
Facilities provided by the co.

Promotional activities undertakan by the co.

 19

CHAPTER-III

DISCUSSION ON TRAINING:
WORK PROFILE:

To generate leads by telecalling canopies, presentations at various Banks or

corporate offices and also by personal meetings and to close the deal along with

the handling of the customer’s queries regarding share trading, account opening

and maintenance, software installation and demonstration

Objectives:

To create awareness among the people about the different products

offered by thecompany in the market through telecalling, canopies,

presentations etc.

To generate leads for endorsement of deals.

To accompany the ‘relationship manager’ on his visits to the prospective clients.

To open demat accounts.

To learn how to work in a team.

To acquaint myself with the work culture.

To understand the operating terminals of both equity and commodity market.

To learn the trading procedures of equity and commodity market.

Target/ Task:
Overall Target: To generate at least 15 leads per month in the whole tenure of

internship programmer.
 20

Strategy:

To achieve a goal successfully one needs to sketch a perfect roadmap or

strategy to the destination and also need to follow the path strictly. The strategies

applied to achieve the above mentioned targets are:-

creating awareness among the audience about the brand product of the organization
through:-

providing power point slides & word documents through E-mails.

Applying presentation skills in different organizations.

World of mouth publicity.

Hunt for prospective customers through following marketing strategies:-

Telecalling

Arranging canopy

Personal visits

Clients references

Promotional activities

Database provided by the co. or yellow pages .

ACHIEVEMENTS:

Applauded for managing the task of account opening efficiently.

Generated 200 leads i.e., 120% of the target assigned.

Opened 50 D-Mat and trading accounts which is an achievement.

Given business of Rs.400000 through margin money.

Generated revenues for the organization by performing havy trading on behalf of the self
developed clients.
 21

CHAPTER- IV

RESEARCH:

We at Angel Broking believe in providing independent research for client to make

investment decisions, with strict emphasis on self regulation avoiding possible

conflict of interest in objectively.

Backed by a strong pool of highly skilled research analysis we offer varied

research product and services .

OUR RESEARCH PRODUCTS:

Fundamental research

Technical research

Daily reports

Intraday trading tech calls

Intraday derivative call

Directional F & O calls

Structured products

Index Arbitrage

Arbitrage between Index (NIFTY) Futures and its constitutes (Underlying Stock
Futures).

Volatility Trading.

Arbitrage between volatilities i.e. between implied volatility of option and forecasted
volatility of underlying stock futures.

RESEARCH METHODOLOGY:

The objective of the present study can be accomplished by conducting a

 22

systematic market research. Market research is the systematic design,

collection,analysis and reporting of data and finding that are relevant to different \

marketing situations facing the company. The marketing research process that

adopted in the present study consists of the following stages.

Defining the problem and the research objective:

The research objective states what information is needed to solve the problem.

The objective of the research is to drive the clients of ANGEL BROKING. And

also to obtain information from other competitor companies regarding their client

services .

Developing the research plan:

Once the problem is identified, the next step is to prepare a plan for getting the

information needed for the research. The present study adopted the exploratory

approach wherein there was a need to gather large amount of information before

making a conclusion.

Collection and Sources of data:

Market research requires two kinds of data, i.e., primary data and secondary

data. Being a firm in the financial industry data gathering here involved usage of

both primary and secondary data though there was an extensive usage of

primary data. Well- structured questionnaires were prepared for the clients.

There were personal interview surveys for collecting information regarding other

competitor companies. The questionnaires contained close-ended questions.

 23

Wherein the main objective was to get an insight into how people measure the

things. Secondary data was collected from various books and web sites.

SAMPLING PLAN:

Sampling units : The respondents were the EXISTING CLIENT of ANGEL

BROKING.Sample Size: Survey was conducted for 100 respondents. The

respondents were asked to fill questionnaires about their opinion on the services

provided by ANGEL BROKING.

c. Analyze the collected information:

This involves converting raw data into useful information. It involves tabulation of

data, using statistical measures.

d.Report research findings:

This phase marks the culmination of the marketing research effort.

The report with the research finding is a normal written documents. The research

findings is a formal written document. The research findings and personal

experience was used to propose recommendations to develop the services of

ANGEL BROKING& develop a better image.

CHAPTER-V:

SUMMARY & CONCLUSION:

LEARNING EXPERIENCE:

To be a part of Angel broking was the best opportunity for me to have:

 24

A practical exposure of corporate world.

Independently handling of clients.

Came to know the practical problems of clients.

Learnt the technical procedures and analysis of various research

systems, such as marketing research and equity research.

Learnt corporate culture.

CONCLUSIONS:

In a nutshell, I have learned various practical aspects of trading in the stock market .

I have made about 100-150 call per day in the initial days of training so as to generate
maximum leads.

I have also attended meeting in which I had to give the demo of the software of the along
with its installation.

In handled the queries of the new& existing clients of the company pertaining to
different issues like opening of accounts, trading procedures etc.

In addition, I did personal meeting with clients in order to close the deals.

I handled the queries of both the new & existing clients of the company pertaining to
different issues like opening of accounts trading procedures etc.

I also assisted in executing trades from the existing clients so as to get brokerage for the
company .

I also took part in canopy active at TCS Gurgaon.

I also took part in presentation at various banks.

CONCLUSUON OF THE PROJECT :

Thus it can be concluded that

Angel Broking has product diversity which is a very important feature.
 25

Angel Broking provides all kind of trading facilities to its customers.

The existing client of Angel broking are satisfied with their company.

The requirements of the existing client of Angel Broking is that some of them want cash
based trading & a little more assistance by their respective relationship managers.

LIMITATIONS:

Through the present study aims to achieve the above mentioned objectives in full earnest

and accuracy, it may be hampered due to certain limitations . Some of the limitations of

this study may be summarized as follows :

Getting accurate responses from the respondents due to their inherent problems is
difficult. They may be partial or refuse to corporate.

SUGGESTIONS:
RM’ s should take more interest in handling clients queries.

Cash based trading can fetch more customer to the company.

Angel Broking management should do efforts to the sales force .

More emphasis should be given on the publicity of the company.

BIBLIOGRAPHY:
REFERENCES
List of Books and other supplementary material referred:

Textbook on financial management , ICMR Publication , Hyderabad.

Kotler , Philip and Gary Armstrong; principle of marketing pearson education.

Web site visited :

www.angeltrade.com
www.angelbroking.com
 26

Mukesh Kumar Yadav

MBA SEM -4
Email: mkumaryadav88@gmail.com
mukesh.yadav22@hotmail.com
Rai Business School
New Delhi -44