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Product, Product Line & Mix

Product, Product Line & Mix

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Published by Sagar Moradiya

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Categories:Business/Law
Published by: Sagar Moradiya on Mar 06, 2010
Copyright:Attribution Non-commercial

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03/20/2013

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PRODUCT L I N EMIX
 
 
PRODUCT
anything that can be offered to a market to satisfy a want or need.It may be physical goods, services, experiences, events,persons, places, properties, organizations, information andideas.Product like. Computer, mobile, motor-car, software etc.
 
 
PRODUCT LEVELS: THE CONSUMER VALUEHIERARCHY
Potential productAugm
 
ented productExpected product
(attributes &conditions)
 
Basic productCore benefit

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