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Sm Project

Sm Project

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Published by bindrah

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Published by: bindrah on Mar 06, 2010
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08/23/2010

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 Project Report on Selection and Motivation of DistributionChannels in Amul.
SUBMITTED BYHemant BindraFN-6BATCH NO:SS 2008-10THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT
NEW DELHI
 
THE COMPANY
AMUL
means
"priceless"
in Sanskrit. A quality control expert in Anand suggested the brand name “Amul,” from the Sanskrit “Amoolya,” Variants, all meaning "priceless", arefound in several Indian languages. Amul products have been in use in millions of homessince 1946. Amul Butter, Amul Milk Powder, Amul Ghee, Amulspray, Amul Cheese,Amul Chocolates, Amul Shrikhand, Amul Ice cream, Nutramul, Amul Milk and Amulyahave made Amul a leading food brand in India. (Turnover: Rs. 25 billion in 2002). TodayAmul is a symbol of many things. Of high-quality products sold at reasonable prices, of the genesis of a vast co-operative network, of the triumph of indigenous technology, of the marketing savvy of a farmers' organization and have a proven model for dairydevelopment.
List of Products Marketed:Breadspreads:
Cheese Range:
Amul Malai Paneer (cottage cheese)
Utterly Delicious Pizza
Mithaee Range (Ethnic sweets):
Amul Amrakhand
 
UHT Milk Range
:
 
Amul Snowcap Softy Mix
Pure Ghee:
Infant Milk Range:
Amul Infant Milk Formula 1 (0-6 months)
Amul Infant Milk Formula 2 ( 6 months above)
 
Milk Powders:
Sweetened Condensed Milk:
 
Fresh Milk:
Amul Shakti Standardised Milk 3% fat
Amul Smart Double Toned Milk 1.5% fat
Curd Products:
Amul Butter Milk 
Amul Icecreams:
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