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Metro Media Pack

Metro Media Pack

Ratings: (0)|Views: 191 |Likes:
Published by Help Me Investigate
Part of the investigation into The London Weekly - see http://www.helpmeinvestigate.com/investigations/139
Media pack for Scotland - The London Weekly's claimed circulation figures appear to be identical, even down to referring to 'the central belt'. See this page - http://www.flickr.com/photos/helpmeinvestigate/4411178472/ - for a screengrab of the London Weekly's own circulation claims.
Original PDF can be found at http://tinyurl.com/yzzq2h7
Part of the investigation into The London Weekly - see http://www.helpmeinvestigate.com/investigations/139
Media pack for Scotland - The London Weekly's claimed circulation figures appear to be identical, even down to referring to 'the central belt'. See this page - http://www.flickr.com/photos/helpmeinvestigate/4411178472/ - for a screengrab of the London Weekly's own circulation claims.
Original PDF can be found at http://tinyurl.com/yzzq2h7

More info:

Categories:Types, Brochures
Published by: Help Me Investigate on Mar 06, 2010
Copyright:Attribution Non-commercial

Availability:

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11/13/2013

pdf

text

original

 
R
ea
c
h
i
ng a young
,
urban
,
t
i
me-
s
tarved aud
i
en
c
eevery wee
k
day morn
i
ng
 
T
he Metro Moment
T
he
l
ea
s
t
i
nterrupted and mo
s
t re
c
ept
i
ve t
i
me of day
.
 
S
c
ott
i
s
h Metroreader
s
have a
ll
day to a
c
t on the me
ss
age
75% of Urban
i
te
s
 
s
tartread
i
ng the Metro before 9am
,
h
i
tt
i
ng them before they
s
tart the
i
rday ahead (before they
s
urf the
i
nternet at work
,
before they
s
hopon the
i
r
l
un
c
h break and before they p
l
an the
i
r even
i
ng ahead)
However
,
Metro
i
s
not
j
u
s
t a one h
i
t wonder
56% of reader
s
who p
ic
k up a Metro on the
i
r morn
i
ng
c
ommute return to the
i
r
c
opy at another t
i
me dur
i
ng the day
.
Extend
i
ng
i
nto the
i
r day
after the
i
n
i
t
i
a
l
Metro Moment
.
Sc
ot
l
and’
s
on
l
y urban new
s
paper
l
aun
c
hed
i
n 1999
F
ree
,
every wee
k
day morn
i
ng a
c
ro
ss
Centra
l
 
Sc
ot
l
andOften the f
i
r
s
t med
i
a h
i
t of the day
i
n
Sc
ot
l
and!76% of Metro reader
s
have read the
i
r
c
opy by 9
.
00
i
n the morn
i
ng
R
ead by 309
,
000
S
c
ot
s
every weekday morn
i
ng
Con
c
i
s
e
s
ound b
i
te format w
i
th
i
nformat
i
ve nat
i
ona
l
 
s
tor
i
e
s
 wrapped around
l
o
c
a
l
 
i
nformat
i
on
P
erfe
c
t m
i
x of new
s
and feature
s
for
i
nformat
i
on hungry morn
i
ng
c
ommuter
s
De
s
i
gned to be read
i
n 20m
i
n
s
,
 Metro
i
s
the perfe
c
t p
l
a
c
e to get ad
s
not
i
c
ed
S
our
c
e: Urban
L
i
fe Wave 20 2005
 / 
 
T
G
I
 
J
an - De
c
07
   ➔
T
O
FI
ND OU
T
MO
R
E A
B
OU
T
ADVE
RTISI
NGO
PP
O
RT
UN
ITI
E
S
CA
LL
 
T
HE ME
TR
O
T
EAM ON
0131 624 2255
 
       ➔
Metro Aud
i
en
c
e&
P
rof
il
e
Attra
c
t
i
ng Urban
i
te
s
adu
l
t
s
aged between 18-44and work
i
ng fu
ll
t
i
me
.
Generat
i
ng a re
s
pon
s
e
Metro
c
an effe
c
t
i
ve
l
y rea
c
hyour target market
 and prov
i
de
s
an ex
c
e
ll
ent p
l
atformfor the attent
i
on
s
of young
,
 aff
l
uent and profe
ss
i
ona
l
reader
s.
 
R
ea
c
h
i
ng
212
,
000 young adu
l
t
s
aged 15-44
i
n the
c
entra
l
be
l
t
.
 190
,
000 adu
l
t
s
who wor
k
fu
ll
 / 
part t
i
me
.
59% of Metro reader
s
are ABC1 adu
l
t
s
,
181
,
000 ABC1’
s
 
i
n Centra
l
 
Sc
ot
l
and
.
 27
,
000
Sc
ott
i
s
h
S
tudent
s
*
S
our
c
e:
T
G
I
 
J
an - De
c
07 *
L
ow
s
amp
l
e
s
i
ze
s
pre
s
ent
Metro
the
c
ommuter
s
’ favour
i
te
T
O
FI
ND OU
T
MO
R
E A
B
OU
T
ADVE
RTISI
NGO
PP
O
RT
UN
ITI
E
S
CA
LL
 
T
HE ME
TR
O
T
EAM ON
0131 624 2255
59%
   M   A
        L
   E
           F
   E   M   A
        L
   E   1   5  -   2   4   2   5  -   3   4   3   5  -   4   4   4   5  -   5   4   5   5  +   A   B   C   1   C   2   D   E   A
        L        L
   W   O
        R
   K   E
        R         S
           F
   U
        L        L
         T
           I
   M   E
41%37%19%13%9%22%59%41%61%41%
Metro: Demograph
i
c
 
P
rof
il
e
i
n
Sc
ot
l
and

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