Return on Investment
For most customers, [product] will pay for itself in terms of [x] within [x] months, because of [x].
ROI possibilities include:Fewer rejects or breakdownsFaster turnover of inventory Improved efficiency Improved convenienceLower warranty costs Advantages of a better-quality end product Advantages in costs savings in other areas
Regarding cost savings, [product] will save our customers money in terms of [x].
Reduced labor costs, lowered reject rate, reduced downtime, lowered inventory costs,improved convenience and displaced employee activity.
Our customers can generate more profits in terms of [x].
Heightened productivity, improved product performance, increased capacity and concentrating on their own business.
For [Company] our [product/product line] has shown, and is showing, a positive returnon the investment that has been made. [Product/product line] has shown a [x]% ROIduring the last [period], based on net profits divided by the total investment made.
How do they differ from similar products or services? What customer reactions may be anticipated due to these characteristics? Explain how you will satisfy customer needs and wants.
All products from [Company] have [particular characteristics unique to your company].The capability for [x] is a particularly unique feature enjoyed by [Company] and our customers.These combined capabilities provide [specific customer benefits]. This, in turn, can beused for [more specific customer benefits].
Benefits could include: entertainment, improved appearance, better health, overload reduction, stress relief, reduced project time.
[Product 1] provides [features] that [specific customer benefits].[Product 2] provides [features] that [specific customer benefits].