ITC has forged unique business models that synergise long term shareholder valuecreation with the superordinate purpose of enhancing societal capital. Accordingly, wemeasure our accomplishments not only in terms of financial performance but also by thetransformation we have consciously triggered to augment the natural and societal capitalof the nation. This aspiration to achieve Triple Bottom Line benchmarks springs from our vision to contribute to the national goal of sustainable and inclusive growth. Thiscommitment finds expression in our sustainable development philosophy, whichrecognises the need to not only preserve but also enrich precious environmental resourceswhile providing a safe and healthy workplace for our employees.ITC’s globally acknowledged e-Choupal initiative enhances farm productivity, providesmarket linkages and enables the creation of a virtual co-operative that empowers smalland marginal farmers through higher incomes and freedom from exploitativeintermediaries. Today, 6500 e-Choupals covering 40,000 villages benefit over 4 millionfarmers. Similarly, our Social Forestry initiative has greened over 80,000 hectares andcreated cumulative employment of 35 million man days. At the same time, these plantations provide a reliable source of wood pulp for the long term competitiveness andsustainability of our Paper business.Our valued stakeholders will be happy to know that for six years in a row, ITC has been a‘Water Positive’ Company, and for three consecutive years todate, we have sustained our ‘Carbon Positive’ status, notwithstanding the large growth in our businesses. Today, wehave generated three times more freshwater harvesting potential than what we consumeand sequester almost twice the amount of carbon we emit. This year, we have alsoachieved the 100% benchmark in recycling solid waste in several of our operations. Thismakes us the only company in the world, of our size and diversity, to have achieved thesethree milestones. We also draw immense pride that ITC’s businesses today help ingenerating more than 5 million livelihoods across value chains that touch the lives of many who live at the margin. Over the last three years, Total Shareholder Returns,measured in terms of increase in market capitalisation and dividends, grew at acompound rate of 34% per annum, placing ITC among the foremost in the country interms of efficiency in servicing financial capital.Our strategy to embed a direct linkage between business objectives and societal goals hasreceived worldwide acclaim, be it in the form of awards (listed elsewhere in this Report)or in the recognition ITC has received as an exemplar in the implementation of sustainable development practices. We believe our efforts to facilitate the transformationof Rural India by empowering small and marginal farmers and by improving the qualityof life of rural communities, particularly women and children, will contribute toachieving many of the Millennium Development Goals enunciated by the United Nations.ITC’s ‘Mission Sunehra Kal’, which encompasses our sustainable developmentinitiatives, will continue to provide thrust to the three identified areas of intervention,namely, (i) natural resource management, which includes wasteland, watershed andagriculture development; (ii) sustainable livelihoods, comprising genetic improvement inlivestock and economic empowerment of women; and (iii) community development, withfocus on primary education, health and sanitation.