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ANALISIS FAKTOR 2

ANALISIS FAKTOR 2

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Published by bachrein

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Categories:Topics, Art & Design
Published by: bachrein on Mar 06, 2010
Copyright:Attribution Non-commercial

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12/17/2012

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FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMENDALAM PENGAMBILAN KEPUTUSAN PEMBELIAN PRODUK
(produk mie instan)
Tugas Mata Kuliah manajemen Prilaku konsumen
 
DAFTAR ISI
HalamanDAFTAR ISI ............................................................................................DAFTARGAMBAR...................................................................................ABSTRAKSI ............................................................................................
PENDAHULUAN
A. Latar Belakang Masalah Penelitian....................................................B. Perumusan Masalah...........................................................................C. Tujuan Penelitian................................................................................D. Kegunaan Penelitian..........................................................................
LANDASAN TEORI
A. Teori Yang Melandasi Permasalahan................................................1. Pengertian Pemasaran.......................................................................2. Manajemen Pemasaran.....................................................................3. Pengertian Produk..............................................................................4. Pengertian perilaku konsumen...........................................................5. Faktor-faktor yang mempengaruhi perilaku konsumen ……………6. Peran konsumen dalam membeli.......................................................7. Jenis-jenis tingkah laku keputusan pembelian.....................................8. Proses Keputusan Membeli.................................................................9. Hasil Penelitian Terdahulu Yang Relevan...........................................B. Hipotesis.............................................................................................
VARIABLE MASALAH
A. Identifikasi dan Definisi Konseptual Variabel.................................B. Definisi Operasional Variabel.........................................................
HASIL DAN PEMBAHASAN
A.Gambaran umumB.Hasil analisaC.Implikasi hasi analisa
KESIMPULAN DAN SARAN
A.KesimpulanB.Saran
DAFTAR PUSTAKA

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